Professional Overview
Chris Elkin is an accomplished design and brand strategy leader with extensive experience building successful agencies and design-focused organizations. As the Founder of Doodle Design and Doodle A (Design Thinking Academy), he leverages his deep expertise in design thinking, brand development, and strategic consulting to drive innovation and create meaningful impact for his clients. Concurrently, Chris serves as a LUMA Design Thinking Lead Instructor, sharing his insights and methodologies with a broader audience.
Experience Summary
Current Roles
As the Founder of Doodle Design since 2018, Chris leads a team of designers and strategists in delivering brand and experience solutions for a diverse range of clients. Under his guidance, Doodle Design has established a reputation for innovative, human-centric design that drives measurable business impact. Additionally, in 2024 Chris founded Doodle A (Design Thinking Academy) to share his design thinking expertise and empower professionals to tackle complex challenges through a user-centered approach.
Complementing his entrepreneurial endeavors, Chris serves as a LUMA Design Thinking Lead Instructor, where he trains organizations and individuals on the principles and application of design thinking methodologies.
Career Progression
Prior to his current roles, Chris held several senior leadership positions within the marketing and brand strategy industry. As the Managing Director at Aleph / red brand builders Vietnam (WPP AUNZ) and red brand builders from 2008 to 2017, he led the strategic development and operational management of these leading agencies, driving significant growth and client success.
Earlier in his career, Chris gained valuable experience in account management, client service, and studio operations, working at agencies such as Ogilvy Action, Arc Worldwide, and Bluewave/Maersk Data.
Academic Background
Chris holds a degree in Graphic Design from a prestigious university, where he honed his creative and analytical skills that underpin his approach to design and brand strategy.
Areas of Expertise
- Design Thinking Methodologies
- Brand Strategy and Development
- Experience Design
- Strategic Consulting
- Entrepreneurship and Agency Management
- Instructional Design and Training
Professional Impact
Under Chris's leadership, Doodle Design has become a recognized leader in the Vietnam design and brand strategy landscape, delivering award-winning work for clients across diverse industries. His design thinking expertise has been instrumental in helping organizations unlock new opportunities, solve complex challenges, and drive innovation.
As a LUMA Design Thinking Lead Instructor, Chris has empowered hundreds of professionals to adopt a human-centric approach to problem-solving, enhancing their ability to create meaningful change within their respective fields.
Conclusion
With his extensive experience, entrepreneurial drive, and deep passion for design thinking, Chris Elkin is positioned as a transformative leader, guiding organizations and individuals to achieve their full potential through innovative, user-centered solutions. His multifaceted background and proven track record of success position him as a valuable asset in the ever-evolving landscape of design and brand strategy.
