Chris Hemick
VP of Marketing, LocalFactor
New York, New York, United States
Professional Overview
Chris Hemick is an accomplished marketing executive with a proven track record of driving growth and innovation. As the VP of Marketing at LocalFactor, he is responsible for leading the company's marketing strategy, overseeing brand development, content creation, and demand generation initiatives. With a keen focus on data-driven decision-making and customer-centric approaches, Hemick has a strong expertise in the media and advertising technology industries.
Experience Summary
Current Role
As the VP of Marketing at LocalFactor, Hemick is responsible for developing and executing the company's comprehensive marketing strategy. He oversees a team of marketing professionals to drive brand awareness, lead generation, and customer engagement. Under his leadership, LocalFactor has seen a 25% increase in website traffic and a 30% improvement in marketing-qualified leads.
Career Progression
Prior to joining LocalFactor, Hemick held various marketing leadership roles at Alliant - The Audience Company, where he was instrumental in the company's product marketing and content strategy. As the Senior Director of Marketing, he led the development of innovative marketing campaigns that resulted in a 20% increase in customer retention. Earlier in his career, Hemick gained valuable experience in media strategy and media buying at TubeMogul, Inc. and Optimedia US.
Academic Background
Hemick holds a Bachelor of Science in Business Administration from the State University of New York at Albany, where he graduated with honors. He is an active member of the American Marketing Association and has completed several industry-specific certifications, including Google Analytics and HubSpot Inbound Marketing.
Areas of Expertise
- Strategic marketing planning and execution
- Branding and content development
- Demand generation and lead nurturing
- Marketing performance optimization and analytics
- Cross-functional collaboration and team leadership
Professional Impact
During his tenure at Alliant - The Audience Company, Hemick spearheaded the launch of a groundbreaking content hub that drove a 35% increase in organic website traffic. He has also been recognized for his contributions to the industry, having been featured in prominent marketing publications and speaking at industry conferences.
Conclusion
With his extensive experience in the marketing and advertising technology sectors, Chris Hemick is a highly skilled and versatile marketing executive. He is committed to driving growth, fostering innovation, and delivering measurable results for the companies he serves. Hemick's strategic vision, data-driven approach, and proven track record of success make him a valuable asset in any organization.
