Chris Janci

Professional Overview

Chris Janci is an experienced brand and retail executive with a proven track record of driving growth and innovation in the fashion and lifestyle industries. As the Chief Brand Officer at Maui and Sons, he is responsible for leading the company's brand strategy, marketing, and creative initiatives to strengthen the brand's positioning and expand its global reach.

Experience Summary

Current Role

As the Chief Brand Officer at Maui and Sons, Chris is responsible for overseeing the company's brand strategy, marketing, and creative functions. He works closely with the executive team to develop and implement brand-building initiatives that enhance the company's market presence, drive consumer engagement, and support the overall business objectives.

Career Progression

Prior to his current role, Chris held several senior merchandising and category management positions at leading organizations, including NBCUniversal Media, VF Corporation (The North Face), and Levi Strauss & Co. Throughout his career, he has demonstrated a strong ability to identify market trends, develop effective product and marketing strategies, and deliver measurable business results.

At NBCUniversal Media, Chris served as the Vice President of Category Management for the Fashion and Living divisions, where he was responsible for optimizing the company's merchandise mix and driving revenue growth. At VF Corporation, he was the Vice President of Merchandising and Planning for The North Face brand, leading the development and execution of the brand's product and go-to-market strategies.

Earlier in his career, Chris held various merchandising and design roles at Levi Strauss & Co., where he played a key role in shaping the brand's product offerings and driving sales growth in the Mens and Boys categories.

Academic Background

Chris holds a Bachelor's degree in Business Administration from Duke University, where he specialized in Marketing and Entrepreneurship.

Areas of Expertise

• Brand strategy and development

• Omnichannel marketing and digital engagement

• Merchandising and product management

• Category management and portfolio optimization

• Consumer insights and trend analysis

• Cross-functional collaboration and team leadership

Professional Impact

Throughout his career, Chris has demonstrated a consistent ability to drive positive business outcomes. At VF Corporation, he led the development and launch of several successful product lines for The North Face brand, resulting in significant revenue growth and market share gains. During his tenure at Levi Strauss & Co., he spearheaded the redesign of the Mens and Boys product assortments, which contributed to improved sell-through and increased brand loyalty.

Conclusion

With his extensive experience in brand management, merchandising, and category leadership, Chris Janci is poised to make a significant impact in his role as Chief Brand Officer at Maui and Sons. His strategic vision, creativity, and proven track record of delivering results make him a valuable asset to the company as it continues to strengthen its brand and expand its global presence.