Chris Kneeland
Professional Summary
Professional Overview
Chris Kneeland is an accomplished marketing executive with over 20 years of experience driving growth and innovation for leading brands. As the Chief Marketing Officer at Spikeball Inc., he oversees all marketing strategies and initiatives, leveraging his expertise in brand development, digital marketing, and customer engagement to propel the company's continued success. Kneeland also serves as the Principal Cofounder of Cult Collective Ltd., a renowned marketing and advertising agency, and as the Cofounder of The Gathering at The Gathering Summit, a premier thought leadership event.
Experience Summary
Current Role
As the CMO of Spikeball Inc., Kneeland is responsible for developing and executing the company's integrated marketing strategy, including brand positioning, digital marketing, and customer acquisition. Under his leadership, Spikeball has experienced significant growth, expanding its customer base and solidifying its position as a leading player in the active lifestyle and outdoor recreation industries.
Career Progression
Prior to his current roles, Kneeland co-founded Communo, a collaborative platform for marketing and creative professionals, serving as its Co-Founder from 2016 to 2020. He also held the position of President at Watermark Advertising from 2010 to 2012, where he led the agency's strategic direction and client relationships. Earlier in his career, Kneeland held senior marketing roles at RAPP, The Home Depot, and John Deere, honing his expertise in brand management, digital marketing, and retail strategy.
Academic Background
Kneeland holds a Bachelor's degree from a reputable university, where he majored in Marketing and Business Administration.
Areas of Expertise
- Brand strategy and development
- Digital marketing and e-commerce
- Customer engagement and loyalty
- Integrated marketing campaign execution
- Entrepreneurship and business development
- Thought leadership and industry advocacy
Professional Impact
Throughout his career, Kneeland has been recognized for his innovative approach to marketing and his ability to drive measurable results for the organizations he has served. As a co-founder of Cult Collective, he has helped to shape the agency's reputation as a leading creative and strategic partner for global brands. Additionally, his role as the Cofounder of The Gathering at The Gathering Summit has positioned him as a prominent voice in the marketing and advertising community, leading discussions on industry trends and best practices.
Conclusion
With his proven track record of success, extensive industry experience, and innovative mindset, Chris Kneeland is a highly respected marketing executive poised to continue driving growth and innovation for Spikeball Inc. and the broader marketing community.
