Professional Summary
Professional Overview
Chris Lanfersiek is a highly accomplished Media Director with over 15 years of experience in the advertising and media industry. He specializes in developing and executing innovative digital strategies that drive measurable results for leading brands. Lanfersiek's expertise spans media planning, digital advertising, data analytics, and campaign optimization.
Experience Summary
Current Role
As the Media Director at American Signature Inc., Lanfersiek oversees all media planning, buying, and optimization for the company's comprehensive marketing initiatives. He collaborates closely with cross-functional teams to develop and implement integrated campaigns that resonate with target audiences across digital, traditional, and emerging channels. Under his leadership, the media team has consistently exceeded key performance indicators, achieving substantial year-over-year increases in website traffic, lead generation, and return on ad spend.
Career Progression
Prior to his current role, Lanfersiek served as the Senior Digital Strategist at American Signature Inc., where he spearheaded the company's digital transformation and helped establish it as an industry leader in e-commerce and online customer engagement. Earlier in his career, he held positions as a Senior Media Buyer, Senior Planner and Buyer, Broadcast Media Manager, and Assistant Media Planner/Buyer at various advertising agencies and retail organizations.
Lanfersiek's progressive career path has enabled him to develop a well-rounded understanding of the media landscape, from traditional broadcast to the ever-evolving digital ecosystem. His ability to leverage data-driven insights, adapt to changing market conditions, and collaborate effectively with cross-functional teams has been instrumental in driving measurable success for his clients.
Academic Background
Lanfersiek holds a Bachelor of Arts degree in Advertising from The Ohio State University, where he graduated with honors and was recognized for his outstanding academic achievements.
Areas of Expertise
- Media planning and strategy
- Digital advertising and analytics
- Campaign optimization and performance measurement
- Integrated marketing campaign development
- Omnichannel customer engagement
- Data-driven decision making
- Cross-functional collaboration and leadership
Professional Impact
During his tenure at American Signature Inc., Lanfersiek has spearheaded several high-profile initiatives that have significantly enhanced the company's media presence and digital capabilities. Notable accomplishments include:
- Implemented a comprehensive data analytics framework that enabled the media team to make more informed, data-driven decisions, resulting in a 25% increase in return on ad spend.
- Developed and executed a successful influencer marketing campaign that generated a 40% lift in website traffic and a 20% increase in new customer acquisitions.
- Led the transition to a programmatic advertising model, which resulted in a 30% reduction in cost-per-acquisition and a 15% increase in digital marketing ROI.
- Collaborated with the e-commerce and creative teams to create a seamless omnichannel customer experience, contributing to a 22% year-over-year growth in online sales.
Conclusion
With his proven track record of driving innovation, delivering measurable results, and fostering cross-functional collaboration, Chris Lanfersiek is a strategic and data-savvy media professional poised to continue elevating American Signature Inc.'s marketing efforts and solidifying its position as an industry leader.
