Professional Summary

Professional Overview

Chris Lansing is an accomplished executive with extensive experience in the food and beverage industry. As the Chief Executive Officer of Health-Ade, he leverages his proven leadership skills and deep industry expertise to drive strategic growth and innovation.

Experience Summary

Current Role

Chris currently serves as the Chief Executive Officer of Health-Ade, a leading kombucha brand. In this role, he is responsible for setting the company's strategic vision, overseeing day-to-day operations, and spearheading new product development and market expansion initiatives. Under his leadership, Health-Ade has experienced significant growth and strengthened its position as a premier player in the fast-growing functional beverage category.

Career Progression

Prior to joining Health-Ade, Chris held several executive positions, including Chief Executive Officer at Nature's Bakery, Vice President and General Manager of Naked Emerging Brands at PepsiCo, and Chief Marketing Officer and General Manager of the Consumer Business at Peet's Coffee & Tea. Throughout his career, he has demonstrated a strong track record of driving business transformation, product innovation, and revenue growth.

Chris also serves on the Board of Directors of Mid America Pet Food and Welch's, where he provides strategic guidance and oversight to support the continued success of these organizations.

Academic Background

Chris holds a Bachelor's degree from Swarthmore College and an MBA from the Kellogg School of Management at Northwestern University.

Areas of Expertise

Chris' areas of expertise include brand management, strategic marketing, operational excellence, and successful new product commercialization. He has a deep understanding of the food and beverage industry, with a particular focus on the functional and premium segments.

Professional Impact

During his tenure as Chief Executive Officer at Nature's Bakery, Chris led the company through a significant turnaround, revitalizing the brand and driving double-digit revenue growth. At PepsiCo, he was instrumental in the successful launch and expansion of the Naked Juice and IZZE Beverage brands, cementing their positions as leading players in the premium juice and sparkling water categories.

Conclusion

With his extensive experience, strategic acumen, and proven track record of success, Chris Lansing is well-positioned to guide Health-Ade through its next phase of growth and solidify its position as a premier player in the functional beverage market.