Professional Summary

Professional Overview

Chris Monato is an experienced Marketing Automation Specialist with a proven track record of driving marketing efficiency and performance through the strategic implementation of Salesforce Marketing Cloud. With a strong background in marketing communications and Salesforce administration, Chris leverages their expertise to help organizations optimize their marketing operations and elevate their digital marketing efforts.

Experience Summary

Current Role

As the Marketing Automation Specialist at Fulton Financial Corporation, Chris is responsible for managing the company's Salesforce Marketing Cloud implementation, including email marketing, lead generation, and marketing automation workflows. In this role, Chris works closely with cross-functional teams to develop and execute data-driven marketing campaigns that align with the organization's overall marketing strategy.

Career Progression

Prior to their current position, Chris served as a Salesforce Marketing Cloud Specialist II at United Wholesale Mortgage, where they were instrumental in streamlining marketing automation processes and driving measurable improvements in campaign performance. Before that, Chris held the role of Salesforce Administrator at BullsEye Telecom, where they were responsible for managing the company's Salesforce platform and integration with other business systems. Chris also has previous experience as a Marketing Communications Specialist at BullsEye Telecom, where they developed and implemented effective marketing strategies to support the company's growth.

Academic Background

Chris holds a Bachelor of Science degree in Marketing from the University of Michigan, where they graduated with honors.

Areas of Expertise

• Salesforce Marketing Cloud implementation and optimization

• Email marketing campaign development and execution

• Lead generation and nurturing through marketing automation

• Salesforce platform administration and integration

• Data-driven marketing strategy and analysis

• Cross-functional collaboration and project management

Professional Impact

During their tenure at United Wholesale Mortgage, Chris spearheaded the implementation of a new Salesforce Marketing Cloud instance, which resulted in a 25% increase in email open rates and a 20% improvement in lead conversion rates. Additionally, Chris has contributed to industry publications, sharing their expertise on best practices for leveraging marketing automation to drive business growth.

Conclusion

With a strong background in marketing automation and Salesforce administration, Chris Monato is a valuable asset for organizations seeking to enhance their digital marketing capabilities and drive measurable results. Committed to continuous learning and innovation, Chris is poised to continue making a meaningful impact in their field and supporting the growth of the companies they work with.