Chris Montana - LiftEngine
Current Role:
Vice President, Director of Sales & Business Development at LiftEngine
Contact Information:
- Email: cmontana@liftengine.com
- LinkedIn Profile: [Chris Montana](https://www.linkedin.com/in/chris-montana-3b32604)
Company Address:
1 Blue Hill Plaza, Suite 1509, Lobby Level, Pearl River, NY 10965
Professional Summary
Chris Montana is a seasoned professional with over 20 years of experience in sales, business development, and direct marketing. Currently, he holds the position of Vice President and Director of Sales & Business Development at LiftEngine, a company that specializes in aiding clients with real-time tools to personalize offers and prioritize leads.
Career Highlights
1. Mokrynskidirect (1989-2006):
- Position: Director of List/Insert Management and Business Development
- Achievements: Successfully drove significant sales and profitability.
2. Millard Group (2006-2008):
- Position: Senior Vice President of Business Development
- Responsibilities: Promoted and sold multi-channel marketing tools, greatly contributing to business growth.
3. Direct Media | Millard (2008-2010):
- Position: Senior Vice President
- Focus Areas: Oversaw mobile marketing initiatives and enhanced sales growth for major clients.
4. LiftEngine (2010-Present):
- Position: Vice President and Director of Sales & Business Development
- Role: Leads efforts in client acquisition, personalization tools, and sales strategy to maximize client ROI.
Education
Stockton University (1985-1989):
- Degree: Bachelor of Science in Marketing
Industry Engagement and Thought Leadership
Chris is a proactive participant in industry events and forums. Notably, he was involved in organizing and attending the National E-tailing and Mailing Organization (NEMOA) conference, emphasizing networking, sharing industry insights, and understanding merchant needs and challenges.
Key Contributions at NEMOA Conference 2023:
- Networking Opportunities: Facilitated connections through events like the Boston Harbor cruise.
- Panels and Discussions: Participated in sessions covering customer loyalty, social media impact, and case studies from industry leaders.
- Marketing Strategy Insight: Shared expertise on creating targeted marketing campaigns using LiftEngine’s LaunchPad.
Company Overview: LiftEngine
Founded in 2005, LiftEngine's mission is to enhance client engagement with responsive prospects and customers through both online and offline channels. The company supports over 400 clients, leveraging its robust proprietary database, LiftBase, which includes:
- Data Statistics: 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements.
- Key Products: PortalLink and LaunchPad aid in audience development and targeted marketing campaigns.
Notable Achievements:
- Real-time Personalization: Developed tools allowing clients to tailor offers and prioritize leads efficiently.
- Comprehensive Data Solutions: Offers depth in demographic and lifestyle data to create high-performing marketing audiences.
For any further queries or to schedule a meeting, Chris Montana can be reached via email at cmontana@liftengine.com.
