Chris Perry
Vice President of Sales | London, England, United Kingdom
Professional Overview
Chris Perry is an accomplished sales executive with over a decade of experience driving revenue growth and strategic business initiatives. As the Vice President of Sales at Apperio, he leads a high-performing team in delivering innovative sales solutions to clients across EMEA. With a strong focus on consultative selling and account management, Chris excels at fostering long-term partnerships and maximizing customer success.
Experience Summary
Current Role
As the Vice President of Sales at Apperio, Chris is responsible for overseeing the company's sales strategy and execution across the EMEA region. He leads a team of talented sales professionals in identifying and capitalizing on new market opportunities, while ensuring exceptional customer experiences and sustainable revenue growth. Under Chris's leadership, Apperio has strengthened its position as a market leader and expanded its client base through strategic partnerships and innovative sales initiatives.
Career Progression
Prior to his current role, Chris served as the Sales Director for EMEA at Apperio, where he successfully grew the company's regional footprint and revenue. He has also held sales leadership positions at Gravity Sketch and Atom Learning, where he demonstrated his ability to build and manage high-performing teams, drive complex sales cycles, and deliver measurable business impact.
Earlier in his career, Chris gained valuable sales and client management experience at Majestic Commercial, progressing from a Key Account Manager to the National Sales Manager role, where he spearheaded strategic business initiatives and achieved significant revenue targets.
Academic Background
Chris holds a Bachelor's degree in History from the University of Cambridge, where he graduated with honors and demonstrated a strong academic foundation in critical thinking and problem-solving.
Areas of Expertise
- Strategic Sales Leadership
- Enterprise Account Management
- Business Development and Revenue Growth
- Consultative Selling and Solution-Oriented Approach
- Team Building and Performance Management
- Data-Driven Decision Making
- Industry Knowledge in SaaS and B2B Technology
Professional Impact
During his tenure at Apperio, Chris has played a pivotal role in driving the company's expansion into new markets, securing several high-profile client partnerships, and exceeding sales targets by double-digit percentages. He is recognized as a thought leader in the industry, regularly contributing to industry events and publications, and serving as a mentor to rising sales professionals.
Conclusion
With his extensive sales expertise, strategic mindset, and proven track record of success, Chris Perry is well-positioned to continue driving revenue growth, strengthening customer relationships, and contributing to the overall success of Apperio. His dedication to professional development and industry leadership make him a valuable asset in the SaaS and B2B technology landscape.
