Chris Pignataro
Professional Summary
Professional Overview
Chris Pignataro is an experienced marketing executive with a proven track record of driving strategic growth and brand visibility for leading consumer products companies. As the Director of Trade Marketing at Lornamead Brands Inc., he leverages his deep industry expertise and innovative marketing strategies to elevate brand awareness and maximize sales performance across a diverse product portfolio.
Experience Summary
Current Role
As the Director of Trade Marketing at Lornamead Brands Inc., Chris is responsible for developing and executing comprehensive trade marketing programs that align with the company's overall business objectives. In this role, he oversees cross-functional initiatives spanning trade promotions, sales enablement, and channel marketing to drive increased product visibility and sales velocity among key retail partners. Under his leadership, Lornamead has secured high-profile placements and promotional programs with major national retailers, resulting in double-digit revenue growth for the company's flagship brands.
Career Progression
Prior to joining Lornamead, Chris held various marketing and sales management positions within the consumer packaged goods industry. He spent 8 years at Unilever, where he progressed through roles of increasing responsibility, ultimately serving as the Regional Trade Marketing Manager for the Northeast region. In this capacity, he spearheaded innovative trade strategies that delivered significant market share gains and improved trade partner relationships. Chris's ability to bridge the gap between marketing and sales has been a key driver of his success throughout his career.
Academic Background
Chris holds a Bachelor of Science degree in Marketing from the University of Connecticut, where he graduated cum laude. He is also a certified Six Sigma Green Belt, applying his expertise in process improvement and data-driven decision-making to drive measurable results for the organizations he serves.
Areas of Expertise
- Trade marketing strategy and execution
- Omnichannel marketing program development
- Retail channel management and account management
- Brand positioning and go-to-market planning
- Sales enablement and channel partner engagement
- Data analysis and performance optimization
Professional Impact
During his tenure at Lornamead, Chris has been instrumental in developing innovative trade marketing campaigns that have elevated the visibility and sales performance of the company's portfolio of personal care and household brands. His strategic partnerships with key retail accounts have resulted in prime product placements, feature promotions, and targeted consumer activations, contributing to significant year-over-year revenue growth.
Chris's commitment to excellence, coupled with his ability to bridge the gap between marketing and sales, has made him a valuable asset to the organizations he has served. As he continues to drive growth and innovation in the consumer products industry, Chris is poised to make an even greater impact in the years to come.
