Professional Overview
Chris Riat is an experienced global marketing executive with a strong track record of driving growth and innovation for major consumer health and beauty brands. As the Vice President and Global NEUTROGENA Brand Leader at Kenvue, he is responsible for leading the strategic vision and worldwide commercialization of one of the world's most iconic skincare brands.
Experience Summary
Current Role
In his current role as Vice President and Global NEUTROGENA Brand Leader at Kenvue, Chris is accountable for all aspects of the NEUTROGENA brand's global performance. He oversees brand strategy, innovation pipeline, commercial execution, and marketing activities across over 70 markets worldwide. Under his leadership, the NEUTROGENA brand has continued to expand its market share and strengthen its position as a leader in premium skincare.
Career Progression
Prior to his current role, Chris held progressive marketing leadership positions at Johnson & Johnson Consumer Health, where he developed deep expertise in global skin health and beauty brand management. He served as Senior Marketing Director for the company's worldwide Skin Health and Beauty portfolio, driving double-digit growth and successfully launching several new product innovations. Earlier in his career, Chris gained valuable experience across various therapeutic areas, including OTC, upper respiratory, and smoking cessation categories.
Academic Background
Chris holds a DESS (Diplôme d'Études Supérieures Spécialisées) in Business Finance from the Université de Dauphine in Paris.
Areas of Expertise
- Global brand strategy and portfolio management
- Skincare and beauty product innovation and commercialization
- Multichannel marketing and digital transformation
- Cross-functional team leadership and collaboration
- Data-driven decision making and performance optimization
Professional Impact
Under Chris's leadership, the NEUTROGENA brand has continued to expand its global footprint and maintain its position as a market leader. He has spearheaded the development and successful launch of several innovative skincare products that have resonated with consumers worldwide, driving increased brand loyalty and market share. Chris is also recognized for his ability to build high-performing global teams and foster a culture of continuous improvement and innovation.
Conclusion
With over 20 years of experience in the consumer health and beauty industry, Chris Riat is a seasoned marketing executive with a proven track record of driving growth and transformation for iconic brands. In his current role as Vice President and Global NEUTROGENA Brand Leader at Kenvue, he is poised to further solidify NEUTROGENA's position as a global leader in premium skincare.
