Professional Overview
Chris Russo is an experienced business development and consumer insights professional with a strong track record of driving growth and innovation for leading organizations in the consumer goods and software industries. As the Vice President of Business Development at RedJade Consumer & Sensory Software, he leverages his deep expertise in market research, consumer analytics, and strategic partnerships to help clients unlock valuable consumer insights and enhance their product development efforts.
Experience Summary
Current Role
In his current role as Vice President of Business Development at RedJade, Chris is responsible for expanding the company's client base, identifying new market opportunities, and cultivating strategic partnerships that enhance the organization's product portfolio and service offerings. He works closely with the executive team to develop and execute comprehensive growth strategies, while also managing a team of business development professionals to ensure the successful implementation of key initiatives.
Under Chris's leadership, RedJade has experienced significant revenue growth and expanded its presence in the consumer packaged goods and food & beverage sectors. He has played a pivotal role in securing several high-profile client partnerships, which have resulted in the successful deployment of RedJade's industry-leading consumer and sensory software solutions.
Career Progression
Prior to joining RedJade, Chris held several senior-level consumer insights and market research positions, including roles at Selective Insurance, MANE, and Givaudan. In these roles, he honed his expertise in consumer data analysis, market segmentation, and the development of strategic recommendations to drive product innovation and business growth.
As the Director of Market Research at Selective Insurance, Chris led a team of analysts in the development of tailored insurance solutions for the company's diverse client base. During his tenure at MANE, he served as the Senior Manager of Consumer Insights, where he spearheaded groundbreaking projects that provided valuable consumer intelligence to the organization's fragrance and flavor development teams.
Earlier in his career, Chris gained valuable experience as a Market Research Specialist and Project Manager at By Appointment Only, Inc., where he contributed to the successful execution of numerous consumer research initiatives.
Academic Background
Chris holds a Bachelor of Arts degree in Marketing from the University of Pennsylvania, where he graduated with honors. He has also completed several executive education programs, including a course in Strategic Marketing Management from the Harvard Business School.
Areas of Expertise
- Business development and strategic partnerships
- Consumer insights and market research
- Product innovation and development
- Data analysis and business intelligence
- Team leadership and stakeholder management
Professional Impact
Throughout his career, Chris has been recognized for his ability to translate complex consumer data into actionable insights that drive business growth and innovation. He has played a key role in the launch of several award-winning products and has been praised for his contributions to industry-leading research initiatives.
Chris is an active member of the Insights Association and the American Marketing Association, where he frequently contributes to industry discussions and shares best practices with his peers.
Conclusion
With his extensive experience, strategic vision, and proven track record of success, Chris Russo is poised to continue making a significant impact in the consumer goods and software industries. As the Vice President of Business Development at RedJade, he is well-equipped to drive the company's growth, enhance its competitive positioning, and deliver cutting-edge solutions that help clients stay ahead of evolving consumer trends.
