Chris Testa

President & CMO

Professional Overview
Chris Testa is an accomplished marketing and business executive with over 25 years of experience in the consumer packaged goods and wellness industries. As the President and Chief Marketing Officer of Impetus Wellness Group, he is responsible for driving the company's strategic vision, overseeing all marketing and branding initiatives, and spearheading the development of innovative products and services that promote health and wellness.

Experience Summary

Current Role
As the President and CMO of Impetus Wellness Group, Chris is leading the company's efforts to revolutionize the wellness industry. He is responsible for setting the strategic direction of the organization, managing cross-functional teams, and ensuring the successful execution of marketing campaigns and product launches. Under his leadership, Impetus Wellness Group has experienced significant growth and recognition as a leading provider of holistic wellness solutions.

Career Progression
Prior to joining Impetus Wellness Group, Chris held various leadership roles at UNFI, a leading natural and organic foods distributor. As the President and CMO, he was instrumental in driving the company's transformation and expansion into the wellness and private label space. He also served as the President of the Atlantic Region and the President of the Blue Marble Brands division, where he demonstrated his ability to drive growth, optimize operations, and enhance brand equity.

Earlier in his career, Chris co-founded Wild Waters, a successful natural beverage company, and held marketing roles at Cadbury Schweppes Americas Beverages and Nantucket Nectars Juice Company. His diverse experience and deep understanding of the consumer packaged goods and wellness industries have positioned him as a respected thought leader and innovator in the field.

Academic Background
Chris holds a Bachelor of Science degree in Marketing from the University of Massachusetts Amherst.

Areas of Expertise

• Strategic marketing and brand management

• New product development and innovation

• Consumer insights and market analysis

• Operational excellence and business transformation

• Organizational leadership and team building

Professional Impact
Under Chris's leadership, Impetus Wellness Group has rapidly expanded its product portfolio, forged strategic partnerships, and established a strong presence in the rapidly growing wellness market. He has spearheaded the development of several award-winning products and has been recognized for his contributions to the industry, including being named a "Top 40 Under 40" marketing executive by a leading industry publication.

Conclusion
With his extensive experience, strategic vision, and proven track record of success, Chris Testa is a highly sought-after executive in the wellness industry. As the President and CMO of Impetus Wellness Group, he is poised to continue driving the company's growth and solidifying its position as a leading provider of innovative and holistic wellness solutions.