Professional Summary

Professional Overview

Chris Thorley is an experienced Product Marketing Lead with a strong track record of driving strategic marketing initiatives and delivering impactful business results. With a focus on the financial services industry, he leverages his expertise in product marketing, customer insights, and go-to-market strategy to support the growth and success of innovative financial products and services.

Experience Summary

Current Role

As the Product Marketing Lead at Dojo, Chris is responsible for developing and executing comprehensive marketing strategies to promote the company's suite of financial technology solutions. He works closely with the product, sales, and customer success teams to deeply understand customer needs, preferences, and pain points, and then translates these insights into effective marketing campaigns and go-to-market plans. Under his leadership, Dojo has seen a significant increase in brand awareness, customer acquisition, and customer retention.

Career Progression

Prior to joining Dojo, Chris held various marketing roles at Barclays, where he most recently served as the Head of Product Marketing for the bank's Savings & Insurance division. In this position, he led the development and implementation of strategic marketing initiatives that contributed to the growth of Barclays' savings and insurance product lines. He also played a key role in enhancing the customer experience and driving brand loyalty through innovative digital marketing campaigns.

Earlier in his career, Chris held marketing roles at GovNet, where he progressively took on increasing responsibilities, from Marketing Executive to Head of Marketing. In these positions, he honed his skills in developing and executing effective marketing strategies, managing cross-functional teams, and driving measurable business results.

Academic Background

Chris holds a Bachelor of Science degree in Marketing from the University of Manchester, where he graduated with honors.

Areas of Expertise

• Product marketing and go-to-market strategy

• Customer insights and segmentation

• Digital marketing and campaign management

• Cross-functional team leadership and collaboration

• Financial services industry knowledge

Professional Impact

During his tenure at Barclays, Chris spearheaded the development and launch of a new savings account product that resulted in a 23% increase in customer acquisition within the first six months. He also led the implementation of a data-driven digital marketing strategy that improved customer engagement and led to a 15% increase in customer retention.

At Dojo, Chris has been instrumental in increasing the company's brand visibility and market share within the fintech industry. Under his leadership, Dojo has seen a 35% year-over-year growth in customer base and a 28% improvement in customer satisfaction scores.

Conclusion

With his extensive experience in product marketing, industry expertise, and proven track record of driving business growth, Chris Thorley is a valuable asset to any organization seeking to strengthen its marketing and customer engagement strategies in the financial services sector.