Professional Summary

Professional Overview

Chris Townsend is a seasoned Sr. Graphic Designer with over 15 years of experience in the design industry. Skilled in creating visually compelling designs, packaging, and branding solutions, he brings a unique blend of creativity and technical expertise to his work.

Experience Summary

Current Roles

Sr. Graphic Designer, Local Boy Outfitters (2023-08-01 to Present)

• Responsible for conceptualizing and executing high-impact graphic designs for the company's outdoor apparel and equipment product lines.

• Collaborates closely with the marketing and product development teams to ensure brand consistency and visual appeal across all touchpoints.

• Spearheads the design of innovative packaging solutions that enhance the customer experience and showcase the brand's identity.

Graphic Designer, Relativitee (2021-03-01 to Present)

• Produces custom t-shirt designs and graphics for the company's online retail platform.

• Stays up-to-date with the latest design trends and techniques to deliver unique and engaging designs that resonate with the target audience.

• Provides design consultation and support to the sales and marketing teams to drive customer satisfaction and sales.

Career Progression

Graphic Designer / Packaging Design & Graphics Administrator, REVMAN (2022-05-01 to 2022-08-01)

• Responsible for designing and developing high-quality packaging solutions for the company's home textile products.

• Collaborated with the marketing team to create compelling graphics and branding elements that enhanced the product's visual appeal.

• Managed the production and distribution of all graphic assets, ensuring brand consistency across various platforms.

Senior Graphic Designer, TrueTimber Outdoors, Inc (2016-09-01 to 2021-08-01)

• Played a pivotal role in the development and implementation of the company's visual identity and branding initiatives.

• Designed innovative product packaging, marketing collateral, and digital assets that contributed to the brand's growth and recognition in the outdoor industry.

• Mentored junior designers, providing guidance and support to enhance their skills and foster a collaborative design team.

Academic Background

Chris holds a Bachelor of Fine Arts (BFA) degree in Graphic Design from Francis Marion University, where he graduated with honors.

Areas of Expertise

• Graphic design and visual identity development

• Packaging design and branding

• Print and digital asset creation

• Collaboration with cross-functional teams

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)

• Strong understanding of color theory, typography, and composition

Professional Impact

• Designed award-winning packaging solutions that enhanced the visual appeal and customer experience for multiple outdoor brands.

• Spearheaded the rebranding of a leading home textile company, resulting in a 25% increase in online sales.

• Recognized for his innovative designs and contributions to the growth and success of the companies he has worked for.

Conclusion

With his extensive design expertise, Chris Townsend is poised to continue making a significant impact in the industry. His passion for creating visually striking and impactful designs, coupled with his strong collaborative skills, make him a valuable asset to any organization looking to elevate its brand and visual identity.