Professional Summary
Chris Ward serves as the Chief Revenue Officer (CRO) at Entain Australia & New Zealand. Since joining the company in 2019, he has spearheaded the digital transformation, strategy adoption, and execution across the organization. Chris is responsible for overseeing the Digital Media, Performance, Generosity, Personalisation, CRM, Martech, and Affiliate teams for Ladbrokes and Neds in the Australian market.
Professional Experience
Current Role
- Chief Revenue Officer, Entain Australia & New Zealand (2019 - Present)
- Leading digital transformation and strategy adoption.
- Managing diverse teams that include Digital Media, Performance, Generosity, Personalisation, CRM, Martech, and Affiliates.
- Overseeing significant brand operations for Ladbrokes and Neds.
Previous Roles
- Key Member, Neds.com.au Launch Team
- Contributed significantly to the launch and growth of Neds.com.au, which has since become part of Entain.
- Various Roles at Ladbrokes and Tatts (now Tabcorp) (2013 - 2018)
- Held several significant positions contributing to the company's growth and strategy.
Early Career
- Market Research
- Initial career in market research, providing foundational skills in data analysis and consumer behavior understanding.
- Digital Marketing Agencies
- Worked at premier digital marketing agencies in Australia.
- Collaborated with high-profile clients including Flight Centre, Wotif, iSelect, AFL, PayPal, Groupon, Atlassian, and Fuji Xerox.
Recent Activities and Achievements
- Strategic Partnering Agreement with TAB NZ (October 2023)
- Played a pivotal role in the day 1 strategic partnership with TAB NZ for Entain Australia & New Zealand.
- Innovative Out-of-Home (OOH) Creative Campaign (Spring Carnival 2022)
- Executed an impressive 3D OOH creative campaign as the Head of Media at Entain Australia.
Professional Network and Outreach
- Active on LinkedIn, frequently posting updates about Entain’s strategic initiatives and partnerships.
- Engaged with top-level executive teams for strategic endeavors, indicating a robust professional network.
Personal Attributes and Skills
- Leadership: Demonstrated ability to lead cross-functional teams through transformative projects.
- Strategic Thinking: Experienced in devising and implementing key digital and marketing strategies.
- Industry Experience: Strong background in both agency and client-side roles across competitive industries.
Chris Ward's extensive experience in digital transformation and strategic implementation makes him a significant asset to Entain Australia & New Zealand. His professional journey is marked by successful stints in market research, digital marketing, and overseeing significant brand operations. His current role as CRO underscores his capability in driving growth and innovation within the organization.
