Professional Summary
Professional Overview
Chris Weissman is an accomplished marketing and revenue executive with a proven track record of driving growth and transformation across various industries. As the Chief Marketing Officer and Chief Revenue Officer at TopRight, he leverages his extensive expertise in strategic marketing, digital transformation, and revenue optimization to propel the company's market leadership.
Experience Summary
Current Role
As the Chief Marketing Officer and Chief Revenue Officer at TopRight, Chris is responsible for leading the organization's marketing and revenue generation efforts. He spearheads the development and execution of comprehensive marketing strategies, oversees the implementation of cutting-edge digital marketing initiatives, and works collaboratively with the sales team to drive revenue growth. Under his guidance, TopRight has enhanced its brand visibility, expanded its customer base, and strengthened its competitive position in the industry.
Career Progression
Prior to his current role, Chris held senior marketing leadership positions at prominent companies, including The HoneyBaked Ham Company, where he served as the Chief Marketing Officer and Chief Digital Officer, and Big M Marketing, which he founded and led as the CEO. He has also held roles at NuCO2, McKinney Rogers, Zyman Group, LIFETIME FITNESS, Next Generation Network (now National Cinemedia), The Pillsbury Company, and The Kraft Heinz Company. Throughout his diverse career, Chris has consistently demonstrated his ability to drive strategic marketing initiatives, enhance brand positioning, and foster revenue growth for the organizations he has served.
Academic Background
Chris holds a Bachelor's degree in Marketing from the University of Georgia, where he graduated with distinction.
Areas of Expertise
- Strategic marketing and branding
- Digital marketing and e-commerce optimization
- Revenue generation and growth strategy
- Organizational transformation and change management
- Cross-functional leadership and team building
Professional Impact
During his tenure at TopRight, Chris has spearheaded the development and implementation of a comprehensive digital marketing strategy that has significantly increased the company's online visibility and lead generation. He has also played a pivotal role in optimizing the sales process and implementing data-driven revenue management practices, resulting in a marked improvement in customer acquisition and retention.
Conclusion
With his extensive expertise in marketing, revenue optimization, and transformational leadership, Chris Weissman is a valuable asset to TopRight. He continues to drive the company's growth and success, positioning it as a market leader in its industry.
