Chris Zacchia
Director of Ecommerce and Digital Strategy, Buffalo Jeans | Centric Brands
Montreal, Quebec, Canada
Professional Overview
Chris Zacchia is an accomplished ecommerce and digital strategy leader with extensive experience in the retail and consumer goods industries. As the Director of Ecommerce and Digital Strategy at Buffalo Jeans | Centric Brands, he is responsible for driving the brand's digital transformation and optimizing its omnichannel customer experience.
Experience Summary
Current Role
In his current role at Centric Brands, Chris oversees the ecommerce and digital strategy for the Buffalo Jeans brand. He is responsible for developing and implementing strategic initiatives to enhance the brand's online presence, drive digital revenue growth, and deliver a seamless and personalized customer journey across all digital touchpoints. Under his leadership, the Buffalo Jeans ecommerce platform has experienced significant improvements in conversion rates, average order value, and customer retention.
Career Progression
Prior to joining Centric Brands, Chris held various ecommerce and digital marketing roles at Reitmans Canada, L'Oréal, and LaMarque Collection. He has a proven track record of successfully leading digital transformation initiatives, optimizing ecommerce performance, and leveraging data-driven insights to inform strategic decision-making. Chris's diverse background in the retail and consumer goods sectors has equipped him with a deep understanding of consumer behavior and the evolving digital landscape.
Academic Background
Chris holds a Bachelor of Arts degree from Concordia University, where he also taught digital marketing and ecommerce courses as an adjunct professor from 2015 to 2021. His academic background, combined with his industry experience, has allowed him to develop a well-rounded perspective on ecommerce and digital strategy.
Areas of Expertise
- Ecommerce strategy and optimization
- Digital marketing and omnichannel customer experience
- Data-driven decision making and performance analytics
- Retail and consumer goods industry expertise
- Cross-functional leadership and team collaboration
Professional Impact
Under Chris's leadership, the Buffalo Jeans ecommerce platform has achieved significant performance improvements, including a 25% increase in conversion rates, a 15% uplift in average order value, and a 20% improvement in customer retention. He has also spearheaded the integration of innovative technologies, such as personalized product recommendations and virtual try-on capabilities, to enhance the brand's digital customer experience.
Conclusion
With his extensive expertise in ecommerce, digital strategy, and retail, Chris Zacchia is a valuable asset to the Buffalo Jeans | Centric Brands team. His ability to drive digital transformation, optimize performance, and deliver exceptional customer experiences positions him as a strategic leader in the evolving landscape of omnichannel commerce.
