Chrissie Hanson

Chief Executive Officer, OMD USA

Professional Overview
Chrissie Hanson is a seasoned media industry executive with over 20 years of experience leading global strategy and operations. As the Chief Executive Officer of OMD USA, she oversees the strategic direction and day-to-day management of one of the world's largest media agency networks. With a strong background in data-driven marketing, digital innovation, and cross-channel optimization, Hanson is a recognized expert in delivering measurable business impact for leading brands.

Experience Summary

Current Role
As CEO of OMD USA, Hanson is responsible for driving the agency's overall vision and business strategy. She leads a team of over 1,500 media professionals and is focused on advancing OMD's position as a pioneering force in data-infused, tech-enabled marketing solutions. Under her leadership, the agency has achieved significant growth, delivering double-digit revenue increases for the past three consecutive years.

Career Progression
Prior to her CEO role, Hanson held several senior leadership positions at OMD, including Global Chief Strategy Officer and Global Managing Partner. She has also served as Executive Director and US Managing Partner at Mindshare, where she was instrumental in expanding the agency's digital and analytics capabilities. Earlier in her career, Hanson held strategy roles at OMD in EMEA and the UK, as well as a position at MediaCom, establishing her as a well-rounded media industry veteran.

Academic Background
Hanson holds a Bachelor of Arts degree in Communication Studies from the University of Leeds, where she graduated with honors.

Areas of Expertise

• Strategic media planning and buying

• Data-driven marketing and performance optimization

• Digital transformation and technology integration

• Cross-channel campaign management and measurement

• Team leadership and organizational development

Professional Impact
Under Hanson's leadership, OMD USA has been recognized as a top-performing media agency, earning numerous industry accolades, including being named "Media Agency of the Year" by Adweek and "Most Effective Media Agency" by the Effie Awards. She is also a frequent speaker at industry events and has been recognized as one of the "Top 100 Women in Advertising" by AdAge.

Conclusion
With her extensive experience, industry expertise, and proven track record of driving growth and innovation, Chrissie Hanson is well-positioned to continue leading OMD USA to new heights. Her dedication to delivering measurable business impact for clients and her commitment to fostering a collaborative, forward-thinking culture make her a valuable asset to the media industry.