Christa Brenner

Brand and Marketing Director | United States

Professional Overview

Christa Brenner is an accomplished Brand and Marketing Director with extensive experience in brand development, creative strategy, and marketing execution. With a strong background in the beverage industry, she specializes in crafting compelling brand narratives and driving impactful marketing campaigns.

Experience Summary

Current Role

As the Brand and Marketing Director at Short's Brewing Company since 2022, Christa is responsible for leading the company's brand strategy, overseeing creative development, and managing cross-functional marketing initiatives. She has been instrumental in strengthening the brand's positioning, enhancing its visual identity, and driving increased customer engagement.

Career Progression

Prior to her current role, Christa served as the Creative and Marketing Manager at Short's Brewing Company, where she played a key role in shaping the brand's creative direction and implementing successful marketing campaigns. Before that, she held the position of Creative Director at AUXILIARY, where she spearheaded branding and marketing projects for various clients.

Christa's earlier career experience includes roles as a Creative Lead at AUXILIARY, a Creative and Mom at Freelance, a Creative Director at Innereactive Media, and an Art Director and Hospitality Manager at San Chez Bistro. She also gained valuable experience as an Intern and Freelancer at AUXILIARY and as a Researcher and Map Maker at Green Map Grand Rapids.

Academic Background

Christa holds a Bachelor's degree in Graphic Design and Advertising from Kendall College of Art and Design. She also completed additional studies in Metalsmithing, Jewelry Design, and Italian at SACI (Studio Art Center International), and earned a Minor in Metal and Jewelry Arts from Studio Arts College International. Furthermore, she has a background in Literature, Writing, and Geology from Grand Valley State University.

Areas of Expertise

• Brand strategy and development

• Creative direction and design

• Integrated marketing campaign planning and execution

• Digital marketing and social media management

• Beverage industry knowledge and trends

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Christa has demonstrated a remarkable ability to translate complex brand messages into visually striking and impactful marketing campaigns. At Short's Brewing Company, she has driven a significant increase in brand awareness and customer engagement, contributing to the company's continued growth and success.

Conclusion

Christa Brenner is a versatile and innovative Brand and Marketing Director with a proven track record of delivering exceptional results in the beverage industry. Her blend of strategic vision, creative expertise, and customer-centric approach positions her as a valuable asset to any organization seeking to elevate its brand and drive sustained market success.