Christa Defilippo

Art Director

Professional Overview

Christa Defilippo is an accomplished Art Director with over 18 years of experience in the fashion and retail industries. She specializes in leading creative teams to develop impactful brand identities, high-performing marketing campaigns, and visually stunning product presentations.

Experience Summary

Current Role

As the Art Director at Ariat International since 2022, Christa is responsible for overseeing the company's overall creative direction and visual identity. She collaborates closely with cross-functional teams to conceptualize and execute innovative omnichannel marketing strategies that drive brand engagement and sales growth. Under her leadership, Ariat's creative assets have consistently received industry recognition for their aesthetic excellence and strategic alignment.

Christa also serves as the Graphic Designer & Art Director at Visually Lovely, a boutique design studio she founded in 2003. In this role, she provides full-service creative solutions to clients across a range of industries, delivering impactful branding, digital, and print design solutions.

Career Progression

Prior to her current roles, Christa held Art Director positions at Sanctuary Clothing and The Collected Group, where she led the creative development of successful product lines and marketing campaigns. She also served as a Senior Graphic Designer at Michael Stars, where she honed her skills in translating brand vision into visually compelling assets.

Christa's diverse experience and proven track record of driving measurable business impact have solidified her reputation as a versatile and results-oriented creative leader in the fashion and retail sectors.

Academic Background

Christa holds a Bachelor of Fine Arts degree in Graphic Design from the University of California, Los Angeles (UCLA), where she graduated magna cum laude.

Areas of Expertise

• Branding and identity development

• Creative direction and art leadership

• Omnichannel marketing campaign design

• Responsive web and digital design

• Print collateral and product presentation

• Team management and cross-functional collaboration

Professional Impact

• Spearheaded the rebranding of Sanctuary Clothing, resulting in a 25% increase in brand awareness and a 15% uplift in e-commerce sales.

• Developed a comprehensive digital marketing strategy for The Collected Group, driving a 35% growth in social media engagement and a 22% boost in online revenue.

• Designed award-winning packaging and product visuals for Michael Stars, contributing to a 19% year-over-year increase in wholesale orders.

Conclusion

With her exceptional design skills, strategic mindset, and proven track record of delivering measurable business impact, Christa Defilippo is a talented Art Director poised to continue driving creative excellence and growth for leading fashion and retail brands.