Christa Sarafa
Director of Business Development, Public Lumber & Millwork
Professional Overview
Christa Sarafa is a accomplished business development professional with over 20 years of experience driving revenue growth and strategic partnerships across the lumber and construction materials industry. As the Director of Business Development at Public Lumber & Millwork, she leverages her deep industry expertise and relationship-building skills to identify new market opportunities, forge valuable client connections, and spearhead innovative business initiatives.
Experience Summary
Current Role
As the Director of Business Development at Public Lumber & Millwork, Christa is responsible for developing and executing strategic growth plans to expand the company's market share and solidify its industry leadership. She oversees all aspects of new business development, including prospecting, proposal management, and contract negotiations. Under her guidance, Public Lumber & Millwork has secured several high-profile client partnerships, resulting in a 23% increase in revenue over the past three years.
Career Progression
Prior to her current role, Christa held various sales and business development positions, honing her expertise in the construction and materials industry. As an Account Executive at Hour Media, she managed a portfolio of key accounts, driving a 15% year-over-year increase in client retention. Earlier in her career, Christa served as a Senior Sales Representative at Johnson & Johnson, where she consistently exceeded sales targets and received multiple awards for her outstanding performance.
Academic Background
Christa holds a Juris Doctor degree from the University of Michigan Law School, where she graduated with honors. She also obtained a Bachelor of Arts degree in Economics from the University of Michigan, magna cum laude.
Areas of Expertise
- Business development and strategic account management
- Consultative selling and client relationship building
- Market analysis and competitive intelligence
- Contract negotiation and proposal management
- Cross-functional collaboration and project leadership
Professional Impact
Throughout her career, Christa has demonstrated a proven track record of driving revenue growth, fostering strong client relationships, and spearheading innovative business initiatives. She is widely recognized as a thought leader in the lumber and construction materials industry, regularly speaking at industry conferences and contributing to trade publications. Christa's exceptional leadership and strategic vision have been instrumental in positioning Public Lumber & Millwork as a leading provider of high-quality building materials in the Detroit metropolitan area.
Conclusion
With her extensive industry expertise, strong business acumen, and exceptional leadership skills, Christa Sarafa is poised to continue driving the growth and success of Public Lumber & Millwork. Her unwavering commitment to client satisfaction and her ability to identify and capitalize on emerging market trends make her a valuable asset to the company and a highly respected professional in the construction materials industry.
