Executive Profile
Christian Fiorelli is the Senior Vice President, Global E-commerce & CRM at Alexander Wang (Alexander Wang LLC), headquartered in New York, NY, United States. As a key executive, he plays a central role in the strategic leadership and management of global e-commerce operations and customer relationship management for the fashion house. Christian is recognized as one of the decision-makers at Alexander Wang and is frequently cited as a primary contact within public company directories and third-party business platforms.
Current Role and Responsibilities
Title
- SVP, Global Ecommerce & CRM
Company
- Alexander Wang LLC
- Headquarters: New York, New York, United States
Scope of Responsibility
Christian Fiorelli oversees the entire global e-commerce ecosystem and CRM initiatives at Alexander Wang. His role includes:
- Driving digital transformation, optimizing online sales channels, and scaling Alexander Wang’s direct-to-consumer reach.
- Leading all digital customer engagement strategies, championing multi-market e-commerce growth and new digital touchpoints.
- Overseeing integration and initiatives leveraging artificial intelligence in e-commerce and retail, as evidenced by his selection as a featured speaker at industry-leading events focused on AI, innovation, and retail transformation.
Professional Activities and Thought Leadership
Industry Engagements
- Speaker at Shoptalk Luxe 2026 (Abu Dhabi): Featured alongside executives from other premier luxury retail and consumer brands, Christian Fiorelli is part of a select group of 180+ global leaders shaping the future of luxury commerce.
- Panelist at CommerceNext (June 2025): Participated in high-profile discussions on the transformative applications of AI in e-commerce, emphasizing back-end digital innovation and operational efficiency over customer-facing technologies like chatbots. His contributions highlight an expertise in leveraging AI and data analytics to create competitive advantages in the luxury fashion sector.
- Regularly cited as a decision-maker and executive point-of-contact in business databases and professional networking directories.
Digital Transformation Projects
- Led the Alexander Wang Online Store project from February 2015 to September 2016, signaling longstanding expertise in scaling and optimizing D2C digital platforms within the luxury fashion space.
- Cited for involvement in the Armani Exchange Online Store project during the same period, highlighting multi-brand e-commerce experience before or during his Alexander Wang tenure.
Key Strategic Influence at Alexander Wang
- E-commerce Revenue and Expansion: Christian’s leadership is directly tied to Alexander Wang’s continued global growth through online channels, indicating that he wields influence over technology investments, platform partnerships, and marketing automation initiatives.
- Data-Driven Decision Making: His focus on CRM and digital analytics places him at the forefront of Alexander Wang’s efforts to personalize customer experiences, increase retention, and optimize customer lifetime value.
- Innovation Leadership: By participating as an invited speaker at top-tier industry events, Christian is viewed as a thought leader specializing in bleeding-edge technology integration within luxury commerce, further enhancing Alexander Wang’s reputation for innovation.
Professional Background and Network
- Location: New York, NY, United States
- LinkedIn: [linkedin.com/in/christianfiorelli](http://www.linkedin.com/in/christianfiorelli)
- Notable Professional Network: Connected with over 8,000 followers on LinkedIn, indicating a substantial presence within the industry and reach to high-level executives, partners, and digital technology peers.
Relevant Highlights for Engagement
- Executive authority for technology and digital partnership decisions at Alexander Wang, especially those relating to e-commerce platforms, innovation in user experience, global logistics, payment solutions, marketing automation, and customer data platforms.
- Demonstrated track record in scaling international e-commerce operations for luxury brands, making him a key contact for platforms, vendors, and solution providers within this domain.
- Regularly exposes the Alexander Wang brand to new technologies and industry trends at global events and conferences, underscoring openness to partnerships promising measurable business impact through innovation.
- Specialization in AI and operational transformation initiatives makes Christian an excellent prospect for advanced digital, data, or technology-oriented solutions tailored to fashion and luxury retail.
> Summary:
> Christian Fiorelli stands out as a pivotal executive for Alexander Wang’s digital initiatives, recognized across the luxury retail industry for innovation in e-commerce and CRM. His broad experience, executive authority, and deep involvement in strategic technology adoption position him as both a high-value point of contact and a thought leader driving the digital future of the Alexander Wang brand.
