CB

Christie Berardi

President, Marketing

Christie Witt Berardi, M.S.



Title: President, Marketing at SCALE Healthcare



Company: SCALE Healthcare


Location: Syracuse, New York / Buffalo, New York

Professional Overview



Christie Witt Berardi serves as the President of Marketing at SCALE Healthcare, a position that underscores her substantial expertise in strategic marketing, particularly within the healthcare sector. She holds a Master's degree (M.S.) and has a proven track record as a Fractional Chief Marketing Officer with a focus on increasing EBITDA and enhancing the customer experience.

Key Roles and Responsibilities


  • Fractional Chief Marketing Officer: Specializing in strategic marketing with a focus on healthcare and private equity.

  • Strategic Focus: Emphasis on increasing EBITDA and improving customer experience.

  • Leadership in Marketing Initiatives: Previously served in various high-impact marketing roles, guiding strategic initiatives and marketing operations.


Professional Achievements and Interests


  • Marketing Leadership: Christie has been highlighted for her strategic initiatives aimed at increasing EBITDA. Her role involves a significant focus on enhancing customer satisfaction and operational efficiency.

  • Moderation and Speaking Engagements: Actively participates in industry events, such as moderating expert panels at conferences like the Modern Healthcare Strategic Marketing Conference.

  • Community Engagement: Engages in community and professional events, including fashion and health initiatives benefiting local organizations.


Previous Experience


  • Capitol Experience: Before joining SCALE Healthcare, Christie Berardi had a role at Capitol where she honed her marketing and strategic planning skills.

  • Buffalo Medical Group: Actively communicated the importance of preventive health during the pandemic, emphasizing healthcare transparency and community health initiatives.


Contact Information




Notable Contributions


  • Thought Leadership: Regularly shares insights on healthcare marketing strategies and best practices.

  • Marketing Strategy: Consistently focuses on strategic marketing initiatives aimed at improving operational metrics and customer engagement.


Christie's diverse background in strategic marketing, particularly within the healthcare domain, presents her as a key player in her field. With her comprehensive approach to marketing and focus on data-driven results, Christie is well-positioned to drive continued success and innovation at SCALE Healthcare.



This detailed and professional profile provides an in-depth look at Christie Witt Berardi's career and contributions, encapsulating her professional journey and emphasizing her expertise in healthcare marketing.