Christin Maresca

Sales Development Representative (SDR) / Business Development Representative (BDR)
Morehead City, North Carolina, United States

Professional Overview

Christin Maresca is an experienced Sales Development Representative (SDR) and Business Development Representative (BDR) with a proven track record of driving revenue growth and customer acquisition in the financial technology industry. With a strong focus on pipeline development, lead generation, and exceptional client engagement, she has consistently exceeded sales targets and contributed to the success of her employers.

Experience Summary

Current Role

SDR/BDR at Wealth.com (2025-03-01 to Present)

• Responsible for identifying and qualifying high-potential leads through outbound prospecting and inbound lead follow-up

• Develops and implements effective sales strategies to engage with potential clients and generate qualified opportunities

• Collaborates closely with the sales and marketing teams to refine and optimize the lead generation process

• Consistently exceeds monthly and quarterly sales quotas, contributing to the overall growth and revenue of the organization

Career Progression

BDR Team Lead at Wealth.com (2024-05-01 to 2025-03-01)

• Provided leadership and mentorship to a team of BDRs, driving their professional development and sales performance

• Developed and implemented training programs to enhance the team's cold-calling, email outreach, and sales negotiation skills

• Analyzed team performance data and implemented strategic changes to improve lead conversion rates and pipeline growth

SDR/BDR at Wealth.com (2022-05-01 to 2024-05-01)

• Responsible for prospecting, lead qualification, and opportunity generation for the sales team

• Demonstrated exceptional communication and interpersonal skills to effectively engage with potential clients

• Consistently exceeded quarterly sales quotas and contributed to the overall revenue growth of the organization

SDR at UpKeep (2021-08-01 to 2022-04-01)

• Identified and qualified high-potential leads through outbound prospecting and inbound lead follow-up

• Collaborated with the sales and marketing teams to refine the lead generation process and improve conversion rates

• Exceeded monthly and quarterly sales targets, demonstrating strong business development capabilities

Academic Background

Bachelor of Science in Business Administration, Specialization in Marketing
University of North Carolina, Wilmington, NC
Graduated: 2018

Areas of Expertise

• Sales development and lead generation

• Client engagement and relationship building

• Pipeline management and opportunity identification

• Prospecting and cold-calling techniques

• Marketing and sales alignment

• Team leadership and mentorship

Professional Impact

• Consistently exceeded sales quotas and contributed to the revenue growth of multiple organizations

• Developed and implemented effective sales strategies that resulted in significant improvements in lead conversion rates

• Provided leadership and mentorship to a team of BDRs, leading to enhanced sales performance and professional development

Conclusion

Christin Maresca is a highly motivated and results-driven Sales Development Representative and Business Development Representative with a proven track record of success in the financial technology industry. Her expertise in lead generation, client engagement, and sales strategy development, coupled with her strong leadership skills, make her a valuable asset to any organization seeking to drive revenue growth and customer acquisition.