Christina Alvertos

Senior Director of Ecommerce, Ursa Major Skincare

Professional Overview

Christina Alvertos is a seasoned ecommerce leader with over a decade of experience driving digital growth and innovation for leading consumer brands. As the Senior Director of Ecommerce at Ursa Major Skincare, she is responsible for developing and executing the company's comprehensive omnichannel strategy, leveraging her expertise in digital marketing, customer experience optimization, and cross-functional collaboration.

Experience Summary

Current Role

As the Senior Director of Ecommerce at Ursa Major Skincare, Christina oversees all aspects of the company's online sales and marketing efforts. She leads a team of ecommerce specialists to implement cutting-edge strategies that enhance the brand's digital presence, drive customer acquisition and retention, and optimize the end-to-end customer journey. Under her leadership, Ursa Major's ecommerce channel has achieved double-digit year-over-year growth, consistently outperforming industry benchmarks.

Career Progression

Prior to her current role, Christina served as the Director of Ecommerce and Senior Manager of Ecommerce at Ursa Major Skincare, where she was instrumental in establishing the brand's successful online presence and scaling its digital operations. She has also held positions at Intelligentsia Coffee Inc. and New York & Company, where she demonstrated her ability to navigate complex digital landscapes and deliver impactful results.

Academic Background

Christina holds a Bachelor of Arts degree in Marketing and Entrepreneurship from the University of Wisconsin-Madison, where she graduated with honors.

Areas of Expertise

• Ecommerce strategy and implementation

• Digital marketing and customer acquisition

• Omnichannel customer experience optimization

• Cross-functional team leadership and collaboration

• Data-driven decision-making and performance analysis

Professional Impact

Under Christina's leadership, Ursa Major Skincare has achieved several notable accomplishments, including:

• Driving a 25% increase in online revenue and a 30% improvement in conversion rates within the first year of her tenure

• Implementing a personalized email marketing program that resulted in a 15% uplift in customer lifetime value

• Spearheading the integration of a new ecommerce platform, which improved site performance and enabled more sophisticated data-driven optimization

Conclusion

Christina Alvertos is a highly accomplished ecommerce professional with a proven track record of driving transformative growth and innovation for leading consumer brands. Her deep industry expertise, strategic vision, and cross-functional leadership make her a valuable asset to Ursa Major Skincare as the company continues to expand its digital footprint and enhance its customer-centric approach.