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Christina Cartwright

Professional Summary



Overview


Christina Cartwright is a seasoned executive with over 15 years of experience driving growth and revenue within the consumer products and e-commerce industries. As the Chief Revenue Officer (CRO) at Onnit, she is responsible for leading the company's global sales and go-to-market strategies, focused on expanding market share and profitability.

Current Role


As CRO at Onnit, Christina is spearheading the company's revenue generation efforts, overseeing a team of sales, marketing, and business development professionals. In her tenure, she has implemented data-driven strategies that have resulted in a 28% increase in annual recurring revenue and a 15% improvement in customer retention. Christina also serves on the Board of Directors for Pet Partners, where she provides strategic guidance to support the organization's mission of enhancing human health and well-being through the power of the human-animal bond.

Career Progression


Prior to her current role, Christina held several senior-level positions, including Chief Marketing Officer (Fractional) at WhatIF Foods, SVP of Nutrition Products at Beachbody, and various leadership roles at Dollar Shave Club, where she was instrumental in driving the company's international expansion and brand development. Her diverse background spanning brand management, marketing, and general management has equipped her with a well-rounded understanding of the consumer packaged goods industry.

Academic Background


Christina holds a Bachelor of Science in Marketing from the University of Southern California, where she graduated with honors. She is also a member of the prestigious Chief network, a community of female executives dedicated to advancing women in leadership.

Areas of Expertise


  • Revenue generation and growth strategy

  • Brand development and marketing

  • E-commerce and digital transformation

  • Consumer insights and market analysis

  • Cross-functional team leadership

  • Strategic partnerships and business development


Professional Impact


Throughout her career, Christina has demonstrated a proven track record of driving impactful results. At Beachbody, she led the successful launch of the company's Ladder nutrition brand, which contributed to a 21% increase in revenue. At Dollar Shave Club, she spearheaded the company's international expansion into new markets, resulting in a 30% increase in global customer base.

Conclusion


With her extensive experience, strategic vision, and proven leadership abilities, Christina Cartwright is well-positioned to continue driving growth and innovation as the Chief Revenue Officer at Onnit. Her deep understanding of the consumer products industry, coupled with her expertise in leveraging data-driven insights to inform business decisions, make her a valuable asset to any organization seeking to maximize its revenue potential.