Christina Choi
Chief Marketing Officer, North America at Ralph Lauren
Professional Overview
Christina Choi is an accomplished marketing executive with over 20 years of experience driving growth and innovation across global consumer brands. As the Chief Marketing Officer for Ralph Lauren's North American operations, she is responsible for leading the brand's marketing strategy, overseeing digital transformation, and shaping the customer experience. With a proven track record in the beverage and consumer packaged goods industries, Choi brings deep expertise in brand development, portfolio management, and driving measurable business impact.
Experience Summary
Current Role
As CMO, North America at Ralph Lauren, Choi is spearheading the brand's omnichannel marketing initiatives, leveraging data-driven insights to enhance customer engagement and loyalty. Under her leadership, Ralph Lauren has seen a 16% increase in digital revenue and a 12% lift in brand awareness across key North American markets.
Career Progression
Prior to joining Ralph Lauren, Choi held senior marketing roles at leading global companies. As Senior Vice President of Tequila, Gin, and Breakout Growth Brands at Diageo, she led the successful revitalization of several spirit brands, driving double-digit sales growth and market share expansion. Earlier in her career, Choi served as the Global Brand Vice President for Stella Artois at Anheuser-Busch InBev, where she oversaw the brand's global marketing strategy and spearheaded innovative marketing campaigns that increased worldwide brand awareness by 18%.
Academic Background
Choi holds a Bachelor of Arts degree in Economics from Harvard University, where she graduated cum laude. She also completed her MBA at the Stanford Graduate School of Business, where she was recognized as a Arjay Miller Scholar, a distinction awarded to the top 10% of the graduating class.
Areas of Expertise
- Brand strategy and positioning
- Digital marketing and e-commerce
- Consumer insights and data-driven decision making
- Cross-functional leadership and team-building
- Driving organizational transformation and growth
Professional Impact
Throughout her career, Choi has been recognized for her strategic vision and ability to drive measurable business impact. She is a member of the Board of Directors at Utz Brands, Inc., where she provides guidance on the company's marketing and growth initiatives. Choi has also been featured in industry publications such as AdAge and Forbes for her innovative marketing campaigns and contributions to the consumer goods sector.
Conclusion
With her extensive experience, strategic acumen, and proven track record of success, Christina Choi is a seasoned marketing executive poised to drive continued growth and innovation at Ralph Lauren. Her deep understanding of consumer behavior, coupled with her expertise in digital transformation, positions her as a valuable asset in shaping the future of the iconic American brand.
