Christina Evans
Vice President of Brand Strategy, Hooey Brands
Professional Overview
Christina Evans is a seasoned marketing and brand strategy executive with over 15 years of experience in the apparel and consumer goods industry. As the Vice President of Brand Strategy at Hooey Brands, she leverages her deep expertise in product development, merchandising, and global marketing to drive brand growth and innovation.
Experience Summary
Current Role
As the Vice President of Brand Strategy at Hooey Brands since 2024, Christina is responsible for overseeing the company's brand positioning, product development, and go-to-market strategies. She leads a team of marketing and creative professionals to ensure the brand's offerings resonate with its target consumers and align with its core values. Under her leadership, Hooey Brands has expanded its product lines and successfully launched several new brand initiatives, contributing to the company's overall revenue growth and market share.
Career Progression
Prior to joining Hooey Brands, Christina held various leadership roles at United Legwear & Apparel Co. (Hurley) and Nike. As the Vice President of Product and Merchandising at Hurley, she spearheaded the development and launch of several successful product lines, driving brand awareness and customer loyalty. During her time at Nike, she served as the Global Product Director for the Hurley brand, where she was instrumental in shaping the brand's global strategy and expanding its international presence.
Academic Background
Christina holds a Bachelor of Science degree in Apparel Merchandising and Design from the University of California, Davis, where she graduated with honors.
Areas of Expertise
- Brand strategy and positioning
- Product development and merchandising
- Global marketing and campaign execution
- Consumer insights and trend analysis
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Christina has demonstrated a proven track record of driving brand growth and innovation. At Hurley, she successfully led the launch of several product lines that resonated with the brand's target consumers, resulting in a significant increase in market share and revenue. As the Global Product Director at Nike, she spearheaded the expansion of the Hurley brand into new international markets, contributing to the brand's global recognition and success.
Conclusion
With her extensive experience in the apparel and consumer goods industry, Christina is poised to continue her success at Hooey Brands. Her strategic vision, consumer-centric approach, and proven leadership abilities make her a valuable asset to the organization as it continues to evolve and adapt to the changing market dynamics.
