Professional Summary
Professional Overview
Christina Ferrucci is an accomplished retail executive with over 15 years of experience in the fashion industry. As the Vice President of Merchandising at Dolls Kill, she leverages her deep expertise in buying, merchandising, and inventory management to drive strategic growth and innovation for the brand.
Experience Summary
Current Role
As VP of Merchandising at Dolls Kill, Christina is responsible for overseeing the company's overall merchandising strategy, product selection, and inventory optimization. She leads a team of experienced buyers and planners, guiding them to identify and capitalize on emerging trends, maintain a balanced product assortment, and optimize inventory levels to maximize profitability. Under her leadership, Dolls Kill has solidified its position as a leading destination for bold, trend-forward fashion.
Career Progression
Prior to her current role, Christina held progressive buying and merchandising positions at Nasty Gal, where she demonstrated her ability to identify and respond to evolving consumer preferences. As Buying Director, she played a crucial role in shaping the brand's product strategy, driving double-digit growth in key categories. Earlier in her career, she served as a Senior Buyer at Nasty Gal, honing her skills in vendor management, negotiation, and inventory planning.
Academic Background
Christina holds a Bachelor's degree in Fashion Merchandising from the University of California, San Francisco, where she graduated with honors.
Areas of Expertise
- Omnichannel merchandising and inventory management
- Strategic planning and decision-making
- Trend forecasting and product development
- Vendor relationship management and negotiations
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Christina has consistently demonstrated her ability to identify and capitalize on emerging market opportunities. At Dolls Kill, she has spearheaded the implementation of advanced data analytics tools to enhance the company's demand forecasting and inventory optimization, leading to significant improvements in product sell-through and profitability.
Conclusion
With her proven track record of success, Christina Ferrucci is a respected leader in the fashion industry. Her strategic vision, data-driven decision-making, and commitment to innovation have made her an invaluable asset to Dolls Kill. As she continues to guide the company's merchandising efforts, Christina is poised to drive ongoing growth and solidify Dolls Kill's position as a premier destination for fashion-forward consumers.
