Professional Summary

Professional Overview

Christina Harp is an accomplished Lead Creative Producer with extensive experience in the sports and retail industries. She excels in driving innovative content strategies, managing high-performing creative teams, and delivering exceptional brand experiences that engage and inspire consumers.

Experience Summary

Current Role

As the Lead Creative Producer at Brooks Running, Christina is responsible for overseeing the development and execution of all creative content, including digital campaigns, social media assets, and brand activations. She leads a talented team of designers, videographers, and copywriters to ensure the brand's creative vision is brought to life across multiple touchpoints. Under her leadership, Christina has spearheaded the creation of award-winning campaigns that have elevated Brooks' brand presence and resonated with its target audience.

Career Progression

Prior to her current role, Christina held progressive positions at Brooks Running, starting as a Producer in the Global Creative team and later transitioning to the Senior Content Producer role. She honed her skills in project management, creative problem-solving, and cross-functional collaboration, working closely with marketing, e-commerce, and retail teams to deliver cohesive and impactful brand experiences.

Before joining Brooks, Christina gained valuable experience in the marketing and communications field, working as a Marketing Communications Specialist at The Reynolds and Reynolds Company and an Account Coordinator at Rhea & Kaiser, a full-service marketing agency.

Academic Background

Christina holds a Bachelor of Science degree in Agricultural Communication from Purdue University, where she specialized in public relations, digital media, and event planning. During her time at Purdue, she demonstrated leadership and creativity, contributing to various student organizations and internships.

Areas of Expertise

• Creative direction and content strategy

• Project management and team leadership

• Digital marketing and content production

• Brand development and visual identity

• Collaborative and cross-functional partnerships

Professional Impact

Under Christina's leadership, the Brooks Running creative team has consistently delivered successful campaigns that have driven brand awareness, engagement, and revenue growth. Her most notable achievements include:

• Spearheading the development of the "Run Happy" campaign, which resulted in a 25% increase in social media following and a 15% boost in online sales.

• Overseeing the production of an award-winning video series that highlighted the brand's sustainability initiatives, leading to a 30% increase in positive brand sentiment.

• Fostering a culture of innovation and collaboration within the creative team, resulting in a 20% improvement in project delivery timelines and a 15% increase in employee satisfaction.

Conclusion

With her proven track record of creative excellence, strategic thinking, and collaborative leadership, Christina Harp is a valuable asset to the Brooks Running team. She is committed to driving the brand's continued success through the creation of impactful, consumer-centric content that elevates the brand's position in the highly competitive sports and retail landscape.