Christina McGonagle

Chief Marketing Officer

Los Angeles, California, United States

Professional Overview
Christina McGonagle is a seasoned marketing executive with extensive experience in the fashion and retail industries. As the Chief Marketing Officer at Outcast, she is responsible for driving the company's global marketing strategy, optimizing brand awareness and customer engagement across all channels.

Experience Summary

Current Role
As the Chief Marketing Officer at Outcast, Christina leads a team of talented marketing professionals to devise and execute innovative campaigns that align with the brand's vision and resonate with its target audience. Under her leadership, Outcast has seen a significant increase in digital presence, social media following, and customer loyalty. Christina's strategic approach and data-driven decision making have been instrumental in driving the company's revenue growth and market share expansion.

Career Progression
Prior to her current role, Christina held progressive marketing positions at leading fashion brands, including Global Head of Marketing at I.AM.GIA, Director of Marketing at Boohoo Group PLC, and various roles at True Religion Brand Jeans. Throughout her career, she has demonstrated her ability to develop and implement successful marketing strategies, optimize digital channels, and drive measurable business results.

Academic Background
Christina holds a Bachelor of Arts in Marketing from the University of Southern California, where she graduated cum laude. She has also completed executive leadership programs at Harvard Business School and the Kellogg School of Management.

Areas of Expertise

• Integrated marketing strategy development

• Digital marketing and social media optimization

• Brand positioning and reputation management

• Customer segmentation and targeted campaigns

• Budgeting and performance measurement

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure at Boohoo Group PLC, Christina spearheaded a successful rebranding initiative that resulted in a 25% increase in brand awareness and a 30% uplift in online sales. At I.AM.GIA, she led the implementation of a comprehensive influencer marketing program, which contributed to a 40% growth in social media followers and a 35% rise in e-commerce conversions.

Conclusion
With her proven track record of driving marketing excellence, Christina McGonagle is a strategic and innovative leader who consistently delivers results. Her deep understanding of the fashion and retail industries, coupled with her data-driven approach and strong leadership skills, make her a valuable asset to the Outcast team as they continue to expand their global footprint and strengthen their brand position.