Christina Ritter

Marketing Director | Los Angeles, California, United States

Professional Overview

Christina Ritter is an accomplished Marketing Director with a proven track record of driving brand growth and strategic initiatives across the consumer packaged goods industry. With expertise in brand management, marketing strategy, and digital transformation, she has made significant contributions to the success of leading companies in the healthy beverages and personal care sectors.

Experience Summary

Current Role

As the Marketing Director at That's it., Christina is responsible for overseeing the development and execution of comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth. In this role, she leads a cross-functional team to develop and implement innovative marketing campaigns, optimize digital and social media platforms, and forge strategic partnerships to expand the brand's reach and appeal.

Career Progression

Prior to her current role, Christina served as the Senior Brand Manager at Dollar Shave Club, where she played a pivotal role in revitalizing the brand's marketing initiatives and driving increased customer loyalty. Before that, she held positions as a Senior Brand Manager and Brand Manager at Dole Sunshine Company, overseeing the strategy and execution of award-winning marketing campaigns for the company's healthy beverage portfolio.

Earlier in her career, Christina gained valuable experience as a Brand Manager at Munchkin, where she spearheaded the successful launch of the Munchkin Milkmakers brand, and as an Associate Brand Manager at Pharmavite, where she contributed to the growth and expansion of the Nature Made Gummies and EQUELLE brands.

Academic Background

Christina holds a Bachelor of Science degree in Marketing from the University of Southern California, where she graduated with honors and was recognized for her exceptional academic achievements.

Areas of Expertise

• Brand management and strategy

• Integrated marketing campaign development

• Digital and social media marketing

• Consumer insights and data-driven decision-making

• Cross-functional team leadership and collaboration

• Driving innovation and fostering brand growth

Professional Impact

Throughout her career, Christina has demonstrated a keen ability to identify and capitalize on emerging market trends, develop and execute impactful marketing strategies, and deliver measurable results. Her contributions have been recognized through various industry awards and accolades, including the Marketing Excellence Award from the Healthy Beverage Association and the Digital Innovation Award from the Consumer Packaged Goods Forum.

Conclusion

With her exceptional marketing expertise, strategic vision, and proven track record of success, Christina Ritter is poised to continue making a significant impact on the brands and businesses she serves. As the Marketing Director at That's it., she is well-equipped to drive the company's growth and cement its position as a leader in the healthy snacks and beverages industry.