Professional Summary

Professional Overview

Christina S. is a seasoned marketing executive with extensive experience in brand strategy, creative direction, and commercial marketing. As the Vice President of Marketing at Dansko, she is responsible for leading the company's marketing efforts, driving brand growth, and aligning the marketing function with the overall business objectives.

Experience Summary

Current Role

As the Vice President of Marketing at Dansko, Christina is responsible for overseeing the company's marketing strategy, campaign execution, and brand development. She leads a team of marketing professionals to create impactful campaigns, enhance brand positioning, and drive customer engagement. Under her leadership, Dansko has experienced increased brand awareness and sales growth in the commercial and residential markets.

Career Progression

Prior to her current role, Christina held various marketing leadership positions at AHF Products and Armstrong Flooring, Inc. As the Marketing Director at AHF Products, she spearheaded the company's commercial marketing efforts, resulting in improved brand visibility and market share. At Armstrong Flooring, Inc., she progressed through roles in brand marketing, creative direction, and art direction, where she played a pivotal role in developing successful marketing campaigns and strengthening the company's brand identity.

Academic Background

Christina holds a degree in Graphic Design from Drexel University's Westphal College of Media Arts & Design. She has also completed studies in Graphic Design and Visual Communication at the Schule für Gestaltung Basel and the University of Applied Sciences and Arts Northwestern Switzerland FHNW.

Areas of Expertise

• Brand strategy and development

• Integrated marketing campaign management

• Creative direction and design

• Commercial and residential marketing

• Digital marketing and e-commerce

• Stakeholder management and cross-functional collaboration

Professional Impact

Throughout her career, Christina has demonstrated a strong track record of driving marketing initiatives that have positively impacted business performance. At Dansko, she has been instrumental in revitalizing the brand's marketing efforts, leading to increased brand awareness and sales growth. Her ability to align marketing strategies with overall business objectives has earned her recognition as a strategic and results-oriented marketing leader.

Conclusion

With her extensive experience in the marketing industry and a proven track record of success, Christina S. is well-positioned to continue driving the growth and success of Dansko. Her expertise in brand strategy, creative direction, and commercial marketing, combined with her collaborative leadership style, make her a valuable asset to the organization.