Professional Summary
Professional Overview
Christina Saikus is a seasoned brand management professional with over 15 years of experience in the consumer packaged goods industry. She currently serves as the Senior Brand Manager for the Banana Boat Sun Care brand at Edgewell Personal Care, where she leverages her expertise in market analysis, brand strategy, and product innovation to drive growth and enhance brand performance.
Experience Summary
Current Role
As the Senior Brand Manager for Banana Boat Sun Care, Christina is responsible for leading the strategic direction and execution of all marketing initiatives for this iconic sun care brand. She collaborates cross-functionally with R&D, operations, and sales teams to ensure the successful launch and promotion of new product innovations, while also overseeing the brand's advertising, digital campaigns, and consumer engagement efforts. Under her leadership, the Banana Boat brand has consistently maintained its position as a market leader in the highly competitive sun care category.
Career Progression
Christina's career trajectory at Edgewell Personal Care has been marked by progressively challenging roles and significant contributions to the company's brand portfolio. She began her journey as an Associate Brand Manager for Playtex Feminine Care and Skin Care products, where she honed her skills in brand management, consumer insights, and product development. Her subsequent promotions to Brand Manager and Senior Global Brand Manager for the Men's Grooming division (Schick and Wilkinson Sword) further expanded her expertise in category management, international marketing, and brand revitalization.
Prior to her career in brand management, Christina gained valuable technical experience as a Process Design Engineer at Hershey Foods Corporation and a Senior Engineer at Whirlpool Corporation, where she leveraged her strong background in chemical engineering to optimize manufacturing processes and drive operational efficiencies.
Academic Background
Christina holds an MBA in Business Administration and Management from the prestigious Michigan State University - The Eli Broad Graduate School of Management, as well as a BS in Chemical Engineering from Purdue University. Her academic achievements, combined with her hands-on industry experience, have equipped her with a unique blend of strategic, analytical, and technical capabilities.
Areas of Expertise
- Brand strategy and positioning
- New product development and innovation
- Integrated marketing communications
- Market research and consumer insights
- Category management and competitive analysis
- Cross-functional collaboration and team leadership
- Technical expertise in product formulation and manufacturing
Professional Impact
Throughout her career, Christina has demonstrated a proven track record of driving successful brand performance and delivering measurable results. As the Senior Brand Manager for Banana Boat Sun Care, she has spearheaded the launch of several groundbreaking product innovations, including the brand's first-ever 100% mineral-based sunscreen line, which has been widely acclaimed by consumers and the industry alike. Her strategic initiatives and data-driven decision-making have consistently contributed to Banana Boat's market share growth and enhanced brand equity.
Conclusion
With her extensive experience, industry-leading expertise, and a steadfast commitment to innovation, Christina Saikus is poised to continue making a significant impact on the Banana Boat brand and the broader sun care category. Her versatile skill set and proven ability to navigate the evolving consumer landscape position her as a valuable asset to Edgewell Personal Care as the company continues to strengthen its competitive position and drive long-term sustainable growth.
