Professional Overview
Christina Sfeir is an experienced marketing and communications professional with a strong track record in brand development, strategic communications, and event management. As the Director of Brand Marketing at Rebelstork, she is responsible for leading the company's brand strategy, marketing initiatives, and digital presence to drive growth and increase brand awareness.
Experience Summary
Current Role
In her current role as the Director of Brand Marketing at Rebelstork, Christina is responsible for developing and executing the company's overall brand strategy. She oversees the creation and implementation of integrated marketing campaigns, digital marketing initiatives, and brand partnerships to enhance Rebelstork's visibility and engagement with its target audience. Under her leadership, the brand has experienced significant growth and increased market share within the competitive baby and maternity product industry.
Career Progression
Prior to joining Rebelstork, Christina held several senior-level positions in the PR and communications industry. As the Director of PR & Strategic Communications at Endy, she successfully led the company's public relations and communications efforts, contributing to the brand's high-profile media coverage and reputation. Earlier in her career, she served as the Senior PR & Events Manager at Knixwear, where she planned and executed impactful marketing events and collaborated with key industry influencers to build the brand's presence.
Academic Background
Christina holds a Bachelor of Arts degree from the University of Toronto, where she majored in Media Studies with a minor in Business.
Areas of Expertise
- Brand strategy and development
- Integrated marketing campaign management
- Digital marketing and social media
- Public relations and strategic communications
- Event planning and execution
- Stakeholder management and collaboration
Professional Impact
Throughout her career, Christina has demonstrated a proven ability to drive brand growth and increase market visibility. At Endy, she successfully led the company's communications efforts, resulting in significant media coverage and industry recognition. At Knixwear, she planned and executed numerous high-profile events that enhanced the brand's reputation and engagement with its target audience.
Conclusion
With her extensive experience in brand marketing, communications, and event management, Christina Sfeir is a valuable asset to the Rebelstork team. Her strategic approach, creative problem-solving skills, and proven track record of success make her well-positioned to lead the company's brand marketing efforts and contribute to its continued growth and success.
