Professional Overview
Christina Shanahan is an experienced marketing executive with a proven track record of driving impactful integrated marketing strategies. As the Vice President of Integrated Marketing at Authentic Brands Group, she leverages her expertise in digital innovations, content creation, and cross-functional collaboration to elevate brand visibility and engagement.
Experience Summary
Current Role
As Vice President of Integrated Marketing at Authentic Brands Group, Christina is responsible for spearheading innovative, data-driven marketing initiatives that amplify the company's portfolio of iconic brands. She oversees the development and execution of comprehensive marketing plans, seamlessly integrating digital, social, and traditional channels to deliver measurable results. Under her leadership, Christina has elevated brand awareness and driven significant growth for Authentic Brands Group's diverse product offerings.
Career Progression
Prior to her current role, Christina held progressive positions within the marketing and media industries, including Senior Director of Digital Innovations at Authentic Brands Group and Director of Digital Content at Camuto Group. She honed her skills in digital content strategy, brand storytelling, and multi-platform campaign management while serving as a Senior Editor, Associate Editor, and Assistant Editor at InStyle magazine. Christina's diverse background and cross-functional expertise have been instrumental in her ability to drive innovation and deliver impactful marketing solutions.
Academic Background
Christina holds a Bachelor's degree in Journalism from a leading university, where she graduated with honors and developed a strong foundation in content creation, editorial strategies, and digital media.
Areas of Expertise
- Integrated marketing strategy and execution
- Digital innovations and content optimization
- Brand development and positioning
- Cross-functional team leadership and collaboration
- Data-driven decision making and performance analysis
Professional Impact
Throughout her career, Christina has spearheaded numerous award-winning marketing campaigns that have significantly elevated brand visibility, engagement, and revenue. Her ability to identify emerging trends, leverage data-driven insights, and foster strong stakeholder relationships has consistently positioned her as a valuable strategic partner within the industry.
Conclusion
With her extensive experience, proven track record of success, and innovative mindset, Christina Shanahan is a dynamic marketing leader poised to drive continued growth and excellence for Authentic Brands Group. Her versatile skillset and collaborative approach make her a valuable asset in creating impactful, integrated marketing solutions that resonate with consumers and deliver measurable business results.
