Professional Summary

Professional Overview

Christina Shatzen is an experienced marketing leader with a strong track record of driving brand awareness, customer engagement, and revenue growth for innovative companies. As the Director of Marketing at Fort Point Beer Company, she is responsible for overseeing the company's integrated marketing strategy, including digital campaigns, content creation, events, and partnerships.

Experience Summary

Current Role

As the Director of Marketing at Fort Point Beer Company since March 2022, Christina is responsible for developing and executing the company's comprehensive marketing strategy to support its ambitious growth plans. She collaborates closely with the executive team to align marketing initiatives with overall business objectives, while also managing a cross-functional team to deliver impactful campaigns that elevate the brand's visibility and engage its target audience.

Career Progression

Prior to her current role, Christina held various marketing leadership positions at fast-growing technology and consumer brands. Most recently, she served as the Head of Brand Communications and Partnerships at Haus, where she led the company's brand strategy, digital marketing, and strategic partnerships to drive customer acquisition and loyalty. Before that, she held roles of increasing responsibility at Fast Forward, culminating in her position as VP of Marketing, where she was instrumental in positioning the company as a thought leader in the fintech space.

Christina began her career in agency settings, honing her skills in account management and integrated marketing communications while working with clients across diverse industries. Her well-rounded experience, combined with her strategic mindset and passion for building authentic brand connections, has made her a valuable asset to the companies she has served.

Academic Background

Christina holds a Bachelor of Arts degree in Advertising and Public Relations from the University of Georgia, where she graduated cum laude.

Areas of Expertise

• Integrated marketing strategy and execution

• Brand development and positioning

• Digital marketing and social media management

• Content creation and thought leadership

• Influencer and partnership marketing

• Event planning and experiential marketing

• Cross-functional team leadership and collaboration

Professional Impact

During her tenure at Haus, Christina played a pivotal role in the company's rapid growth, overseeing the development of a comprehensive brand identity and marketing strategy that drove a 200% increase in social media following and a 150% boost in online sales. At Fast Forward, her marketing initiatives contributed to the company's recognition as a leading fintech innovator, with multiple industry awards and a significant increase in venture capital investments.

Conclusion

With her extensive experience in marketing, digital strategy, and brand building, Christina is poised to make a significant impact at Fort Point Beer Company. Her proven ability to align marketing initiatives with business objectives, coupled with her passion for creating compelling consumer experiences, make her a valuable asset to the organization as it continues to expand its footprint and deepen its connection with its target audience.