Christine Dimitri

Vice President, Digital

New York, New York, United States

Professional Overview
Christine Dimitri is a seasoned digital leader with over a decade of experience driving transformative ecommerce and digital strategies for leading consumer brands. As the Vice President of Digital at Moroccanoil, she oversees the company's global digital initiatives, leveraging her expertise in omnichannel marketing, operations, and data-driven decision-making to elevate the brand's online presence and customer experience.

Experience Summary

Current Role
As the Vice President of Digital at Moroccanoil, Christine is responsible for spearheading the company's digital transformation, aligning its online channels and assets to deliver a cohesive and compelling brand experience. She leads a talented team in developing and executing comprehensive digital strategies, optimizing ecommerce operations, and implementing innovative digital marketing campaigns that drive measurable growth and customer engagement.

Career Progression
Prior to her current role, Christine held progressively senior positions within Moroccanoil's digital and ecommerce functions. As the Director of Digital - Global, she was instrumental in scaling the brand's online presence internationally, overseeing the integration of new markets and streamlining global ecommerce operations. Earlier in her career, she served as the Ecommerce Manager and Senior Manager of Global Ecommerce and Operations, where she spearheaded the optimization of the company's digital platforms, customer journeys, and back-end systems.

Before joining Moroccanoil, Christine gained valuable experience in the consumer goods industry, managing ecommerce and digital marketing initiatives for The Topps Company and TPR Holdings LLC.

Academic Background
Christine holds a Bachelor of Arts degree in Marketing from the University of Pennsylvania.

Areas of Expertise

• Ecommerce and digital strategy development

• Omnichannel marketing and customer experience optimization

• Global expansion and international market management

• Data-driven decision-making and performance reporting

• Cross-functional team leadership and change management

Professional Impact
During her tenure at Moroccanoil, Christine has played a pivotal role in driving the brand's digital transformation, leading the implementation of innovative ecommerce solutions and multi-channel marketing campaigns that have significantly enhanced the company's online presence and customer engagement. Under her leadership, the brand has achieved double-digit growth in its ecommerce business and consistently outperformed industry benchmarks in key performance metrics.

Recognized for her strategic vision and execution excellence, Christine has been instrumental in positioning Moroccanoil as a digital-first industry leader, paving the way for the brand's continued success in the rapidly evolving digital landscape.

Conclusion
With her exceptional record of accomplishments, Christine Dimitri is a seasoned digital leader who possesses the strategic acumen and operational expertise to propel Moroccanoil's digital initiatives to new heights. Her commitment to innovation, data-driven decision-making, and cross-functional collaboration makes her a valuable asset in driving the brand's digital transformation and positioning it for long-term growth and success.