Professional Summary

Professional Overview

Christine Fink-Ciofalo is a seasoned marketing executive with over 15 years of experience driving strategic brand development and omnichannel campaigns. As the Senior Director of Marketing at Steve Madden, she leverages her deep industry expertise to lead high-performing marketing teams and devise impactful initiatives that expand the brand's reach and engage target consumers.

Experience Summary

Current Role

In her current role as Senior Director of Marketing at Steve Madden, Christine is responsible for overseeing all facets of the brand's marketing strategy and execution. She leads a team of marketing professionals to conceptualize and implement integrated campaigns across digital, social, and traditional channels. Under her leadership, the marketing team has achieved notable successes, including a 25% increase in website traffic and a 20% lift in online sales. Christine's strategic vision and data-driven approach have been instrumental in strengthening Steve Madden's brand positioning and driving sustained growth.

Career Progression

Prior to her current role, Christine served as the Director of Marketing and Senior Marketing Manager at Steve Madden, where she progressively expanded her responsibilities and demonstrated a track record of driving impactful marketing initiatives. She also gained valuable experience in the agency world, holding account executive roles at prominent firms such as The Eleven Agency and MKTG. Throughout her career, Christine has consistently proven her ability to develop and execute innovative marketing campaigns that resonate with target audiences and contribute to her clients' and employers' success.

Academic Background

Christine holds a Bachelor of Arts degree in Advertising and Marketing Communications from the Fashion Institute of Technology, where she graduated with honors.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand development and positioning

• Digital marketing and social media management

• Campaign planning and implementation

• Leveraging data and analytics to drive decision-making

• Cross-functional collaboration and team leadership

Professional Impact

Under Christine's leadership, the Steve Madden marketing team has achieved several notable accomplishments, including:

• Spearheading the brand's successful relaunch on TikTok, resulting in a 50% increase in follower growth and a 30% boost in engagement

• Overseeing the development and launch of a new e-commerce platform, leading to a 20% improvement in online conversion rates

• Directing the creation of a comprehensive influencer marketing program that generated a 35% increase in user-generated content and a 25% uplift in social media referrals

Conclusion

With her extensive experience, strategic mindset, and track record of driving measurable results, Christine Fink-Ciofalo is a highly valuable asset to the Steve Madden marketing team. She continues to be a driving force in evolving the brand's marketing approach, leveraging her expertise to enhance brand awareness, engagement, and sales performance.