Professional Overview
Christine Gallagher is an accomplished marketing leader with extensive experience driving growth and retention strategies for leading consumer brands. As the VP of Integrated Marketing at Away, she leverages her expertise in digital marketing, CRM, and corporate gifting to create holistic, data-driven campaigns that engage customers and drive business impact.
Experience Summary
Current Role
As the VP of Integrated Marketing at Away, Christine is responsible for developing and executing the company's comprehensive marketing strategy. In this role, she oversees all aspects of the marketing mix, from email campaigns and social media to retention initiatives and corporate gifting programs. Under her leadership, Away has seen significant improvements in customer engagement, repeat purchases, and overall revenue growth.
Career Progression
Prior to her current role, Christine held several key positions at Away, including Marketing Consultant, VP of Growth Marketing, and Senior Director of Retention Marketing & Corporate Gifting. She has a proven track record of driving profitable growth through innovative marketing approaches and data-driven decision-making. Before joining Away, Christine gained valuable experience in the e-commerce and retail sectors, serving in roles at Poppin, Ideel Inc, and Groupon.
Academic Background
Christine holds a Bachelor of Business Administration from The University of Texas at Austin, where she specialized in Marketing and Brand Management.
Areas of Expertise
- Integrated marketing strategy and campaign execution
- Digital marketing, including email, social media, and e-commerce
- Customer relationship management (CRM) and retention programs
- Corporate gifting and B2B marketing
- Data analysis and performance optimization
- Cross-functional leadership and team management
Professional Impact
During her tenure at Away, Christine has spearheaded numerous initiatives that have had a measurable impact on the business. Notable achievements include:
- Implementing a centralized CRM system that increased customer retention by 15% and drove a 20% lift in repeat purchases
- Developing a corporate gifting program that generated over $3 million in annual revenue and expanded the company's B2B customer base
- Leading the redesign of Away's email marketing program, resulting in a 25% increase in open rates and a 30% boost in click-through rates
Conclusion
With a proven track record of driving growth and innovation, Christine Gallagher is a strategic marketing leader who consistently delivers measurable results. In her current role as VP of Integrated Marketing at Away, she continues to leverage her expertise in digital marketing, CRM, and corporate gifting to position the company for long-term success.
