CM

Christine Mcdowell

Christine McDowell


Vice President Revenue and Sales Operations



Professional Overview


Christine McDowell is an accomplished senior executive with extensive expertise in revenue operations, sales strategy, and go-to-market execution. As the Vice President of Revenue and Sales Operations at Fresche Solutions, she is responsible for driving profitable growth, optimizing sales processes, and enhancing the customer experience.

Experience Summary



Current Role


In her current role as Vice President of Revenue and Sales Operations, Christine is responsible for leading Fresche Solutions' revenue strategy, aligning sales operations, and driving process improvements across the organization. She oversees the development and implementation of data-driven sales initiatives, leveraging her deep understanding of the technology industry to maximize revenue and profitability.

Career Progression


Prior to her current position, Christine held several key roles at Fresche Solutions, including VP of Marketing and Senior Director of Marketing. In these positions, she successfully led the company's marketing efforts, developed impactful brand strategies, and implemented data-driven demand generation programs that contributed to the organization's growth.

Earlier in her career, Christine gained valuable experience as an Analyst at Metro Canada Logistics, where she honed her analytical skills, and as a Software Distribution Manager at Speedware Inc., where she demonstrated her expertise in sales operations and channel management. Her background also includes IT experience as an IBM Sys/36 System Administrator at Colins Inc.

Academic Background


Christine holds a bachelor's degree in Business Administration from the University of Quebec in Montreal, where she graduated with distinction.

Areas of Expertise


  • Revenue operations and sales strategy

  • Go-to-market execution and process optimization

  • Data-driven decision making and performance analytics

  • Cross-functional leadership and team management

  • Marketing strategy and brand development


Professional Impact


Under Christine's leadership, Fresche Solutions has achieved significant revenue growth, improved sales efficiency, and enhanced customer satisfaction. She has spearheaded the implementation of advanced sales tools and analytics, enabling the organization to make more informed decisions and drive consistent performance improvement.

Conclusion


With her exceptional track record in revenue operations, sales strategy, and strategic marketing, Christine McDowell is a valuable asset to Fresche Solutions. Her ability to align cross-functional teams, leverage data-driven insights, and deliver measurable results positions her as a trusted leader within the technology industry.