Christine Schrader

Head of Content & Comms, Wpromote

Professional Overview

Christine Schrader is an accomplished marketing and communications leader with extensive experience in content strategy, digital engagement, and cross-functional team management. As the Head of Content & Comms at Wpromote, she oversees the development and execution of impactful campaigns that drive business growth and brand awareness for the agency's diverse client portfolio.

Experience Summary

Current Role

As the Head of Content & Comms at Wpromote, Christine is responsible for leading a talented team of content creators, social media strategists, and public relations professionals. She develops and implements comprehensive communication plans that integrate earned, owned, and paid media channels to amplify her clients' messaging and reach. Under her leadership, Wpromote's content initiatives have consistently delivered measurable results, including increased organic traffic, social media engagement, and positive media coverage.

Career Progression

Prior to her current role, Christine served as the Director of Content at Wpromote, where she played a pivotal role in expanding the agency's content and social media services. She has also held leadership positions at Conductor and Defiant Strategies, where she spearheaded the development of innovative content marketing programs and digital engagement strategies.

Earlier in her career, Christine gained valuable experience in the education and nonprofit sectors, working as a Field Organizer for the Colorado Democratic Party and a Senior Social Media Manager at Kaplan Test Prep. These roles provided her with a diverse skill set and a deep understanding of the importance of tailored, audience-centric communication.

Academic Background

Christine holds a Bachelor of Arts degree from the University of Colorado Boulder, where she majored in Political Science and minored in Communication Studies.

Areas of Expertise

Content strategy and creation

Social media management and digital engagement

Public relations and earned media outreach

Cross-functional team leadership and collaboration

Analytical and data-driven decision making

Client relationship management and business development

Professional Impact

Under Christine's leadership, Wpromote's content and communications initiatives have consistently delivered measurable results for clients, including:

Achieving a 35% increase in organic website traffic for a leading e-commerce brand

Securing high-profile media placements in publications such as Forbes, Entrepreneur, and Inc. for a SaaS technology client

Driving a 25% year-over-year growth in social media following and engagement for a premier fitness franchise

Conclusion

With a proven track record of driving impactful content and communications strategies, Christine is poised to continue making valuable contributions to Wpromote and its clients. Her deep industry expertise, strategic vision, and ability to inspire high-performing teams make her a valuable asset in the evolving marketing landscape.