Christine Smitz
Director, Sustainable Programming and Brand Transformation
Professional Overview
Christine Smitz is an experienced sustainability leader with a strong background in developing and implementing innovative programs to drive transformation in organizations. As the Director of Sustainable Programming and Brand Transformation at Sustainable Brands, she leverages her expertise in emerging technologies, global standards, and member engagement to help companies integrate sustainability into their core business strategies.
Experience Summary
Current Role
In her current role, Christine is responsible for designing and executing sustainable programming that empowers Sustainable Brands' members to embed sustainability across their operations and brand initiatives. She works collaboratively with cross-functional teams to identify and address the evolving needs of the organization's global membership, enabling them to effectively navigate the complex landscape of sustainability and drive meaningful change.
Career Progression
Prior to her current position, Christine held several leadership roles, including Senior Manager of Member Engagement at Sustainable Brands, Project Manager of Global Standards and Emerging Technology at the Auto Care Association, and various roles at Burson-Marsteller, where she provided strategic support to senior executives. Throughout her career, she has demonstrated a consistent track record of driving innovation, fostering stakeholder engagement, and delivering impactful results.
Academic Background
Christine holds a Bachelor's degree in Communications and Marketing from a leading university, where she graduated with distinction.
Areas of Expertise
- Sustainable program design and implementation
- Stakeholder engagement and strategic partnerships
- Emerging technologies and global sustainability standards
- Brand transformation and purpose-driven marketing
- Project management and cross-functional collaboration
Professional Impact
During her time at Sustainable Brands, Christine has spearheaded the development of several successful sustainability initiatives, including the launch of a groundbreaking global network focused on advancing circularity and the creation of a comprehensive learning and development program for member organizations. Her work has been recognized for its measurable impact on environmental and social sustainability within the industries she serves.
Conclusion
With her deep expertise in sustainability, brand transformation, and stakeholder engagement, Christine is well-positioned to continue driving meaningful change within the Sustainable Brands community and beyond. Her passion for sustainability, coupled with her strategic vision and collaborative approach, make her a valuable asset in the ongoing effort to create a more sustainable future.
