Christine Yerrill - HALEO Clinic
Professional Overview
Christine Yerrill is the Director of Business Development, Public Safety Personnel at HALEO Clinic. Christine brings to her role over two decades of industry experience, having previously spent 22 years at TELUS Health (formerly LifeWorks). Her expertise is particularly focused on consulting with North American organizations about HALEO's Cognitive Behavioral Therapy for Insomnia (CBT-I) program, especially tailored for Public Safety Personnel (PSP).
Key Responsibilities and Focus
Christine's primary responsibility involves business development aimed at improving the sleep health of employees, particularly in public safety roles. This includes:
- Promoting HALEO’s CBT-I program, which addresses insomnia and shiftwork-related sleep difficulties.
- Consulting with organizations on implementing HALEO’s solutions to reduce occupational risks, medication reliance, and mental health symptoms among PSP.
- Participating in industry events to demonstrate HALEO’s solutions and outcomes, as evidenced by her involvement in various clinics and expos.
Notable Achievements
- Led growth in a new market segment: Successfully transitioned from TELUS Health to HALEO Clinic, taking on a critical role to expand business development efforts focused on the specific needs of public safety personnel.
- Provides end-to-end consulting for organizations, emphasizing the importance of addressing sleep to mitigate healthcare costs and enhance employee well-being.
- Engagement in high-profile presentations such as those at industry conferences, ensuring HALEO's solutions are top-of-mind for potential clients.
Strategic Insights
- Deep Understanding of Health Fundamentals: Christine’s work emphasizes the fundamentals of health, particularly the role of sleep in overall well-being and operational productivity. Her insight highlights effective sleep as crucial in reducing mental health issues and improving overall resiliency and health recovery.
- Market Segment Specialization: Focus on public safety personnel positions HALEO Clinic strategically within a niche but critical sector, offering specialized clinical outcomes that directly address the unique demands of PSPs.
Company Context: HALEO Clinic
- Founded in 2015, HALEO Clinic is a leading provider of virtual sleep programs in North America, helping organizations improve employee sleep health through sustainable and clinically validated methods.
- HALEO offers customized programs for specific needs, including those with mild insomnia symptoms and those managing atypical schedules.
- Recent developments include expansion into the United States and a $5.2 million financing round to fuel business growth, underscoring the company’s robust financial position and growth trajectory.
Reputation and Network
Christine's transition to HALEO has been met with support and recognition from peers, who have praised her dedication, expertise, and impact on the PSP health sector. Colleagues from her previous tenure at TELUS Health and industry peers have expressed confidence in her ability to drive significant contributions to HALEO.
Conclusion
Christine Yerrill’s extensive experience, specialized focus on PSP, and strategic role in business development at HALEO Clinic position her as a key influencer and decision-maker within the organization. Her work directly contributes to the company’s mission to enhance employee well-being through improved sleep health, making her a valuable contact for any business development or partnerships aimed at the health sector.
