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Christopher Boulas

Chief Executive Officer

Profile Overview



Name: Christopher Boulas
Position: CEO, Formulytic
LinkedIn: [Christopher Boulas - LinkedIn](https://www.linkedin.com/in/chrisboulas)
Company: Formulytic (Irvine, CA)
Industry: Marketing & Advertising
Company Size: 2 - 10 employees

Professional Background



Christopher Boulas is the Founder and CEO of Formulytic, which he established in 2015. The company operates as a Go To Market Accelerator specifically targeting B2B SaaS organizations. Formulytic combines demand generation with marketing operations, addressing a niche need for small but growing organizations by not only building a pipeline through digital marketing programs but also managing the necessary marketing tech stack—CRM and marketing automation administration.

Expertise and Achievements



  • Expertise: B2B marketing landscape, Search Engine Marketing (SEM), account-based marketing (ABM), demand generation, marketing automation, and outbound sales strategy.

  • Achievements:

  • Successfully leading Formulytic to be a crucial player in demand generation for B2B SaaS orgs.

  • The firm is recognized for accelerating sales pipelines, particularly through digital marketing initiatives and SEM.

  • Chris has been acknowledged for his tactical approach in forming strategic partnerships, such as the inclusion in the RollWorks, a division of NextRoll agency partner program, facilitating deeper understanding and utilization of account activation platforms.


Key Contributions and Activities



1. Pipeline Acceleration: Chris' firm has been instrumental in accelerating sales pipelines using various digital marketing strategies, with a particular focus on Search Engine Marketing (SEM).
2. Product Developments: Formulytic continuously releases templates and tools designed to enhance marketing operations and outbound sales efforts. Notable releases include:
  • Outbound Sequence Naming Conventions Template: Standardizes outbound sequence names to improve campaign performance.

  • Demand Generation Campaign Brief Template: Comprehensive resource for strategic marketing planning and execution.

3. Thought Leadership: Christopher actively contributes to discussions on B2B SaaS, entrepreneurship, and marketing automation through platforms like LinkedIn and during podcasts.
4. Partnerships: Under his leadership, Formulytic has participated in significant programs such as the RollWorks agency partner program, expanding Formulytic’s capabilities in revenue growth and client solutions.

Company Performance and Market Position



Company Details:
  • Formulytic has carved out a unique niche in the market by providing a mix of demand generation and marketing operations support. This dual approach ensures clients receive holistic marketing solutions that emphasize both pipeline building and maximization of marketing infrastructure.

  • Market Focus: Specialized services for B2B SaaS organizations.

  • Client Engagement: A robust partnership program aligning incentives for cross-growth, benefiting various stakeholders like MarTech SaaS platforms, VC/PE firms, and agencies.


Additional Information



Christopher Boulas is also a multifaceted individual with interests in biohacking, ultra-athletics, and real estate investment, showcasing an entrepreneurial spirit that has influenced his business practices and leadership style.

Noteworthy Mentions:


  • Forbes Councils Member: Listed on the Forbes Business Council, expanding his professional network and gaining visibility on high-impact platforms.

  • Content Contributions: Regularly produces and shares content on marketing strategies, industry insights, and operational templates aimed at improving B2B SaaS marketing efforts.


Social Media Presence


Christopher maintains a dynamic presence across several platforms, including:
  • Instagram (@chrisboulas): Focuses on sharing experiences and strategies related to business growth and operations.

  • YouTube: Engages in discussions about business growth, marketing strategies, and the backend operations of Formulytic.


Contact Information





In summary, Christopher Boulas is an experienced leader in the B2B SaaS marketing space, leveraging his firm, Formulytic, to drive substantial value through demand generation and marketing operations. His multifaceted background and strategic initiatives continue to position him as a thought leader and innovator in the industry.