Christopher Brand

Senior Director, Visual Experience

Christopher Brand is a seasoned visual experience professional with over 20 years of industry expertise. In his current role as Senior Director of Visual Experience at Tecovas, he is responsible for leading the company's overall visual strategy, including store design, product presentation, and digital experiences.

Professional Experience

Current Role

Senior Director, Visual Experience at Tecovas (2023-04-01 - Present)

Spearheaded the development and implementation of a cohesive visual identity system, resulting in a 25% increase in brand recognition and a 15% boost in customer engagement.

Collaborated cross-functionally to enhance the in-store and online customer journeys, driving a 20% uplift in conversion rates.

Introduced innovative retail display concepts that have been recognized by industry peers, contributing to Tecovas' reputation as a leader in the Western lifestyle market.

Career Progression

Creative Consultant at Studio B (2021-08-01 - 2023-04-01)

Served as a strategic advisor to leading fashion and lifestyle brands, providing expert guidance on visual merchandising, store design, and brand positioning.

Developed award-winning retail concepts that were successfully implemented, driving measurable improvements in sales and customer satisfaction.

Global Senior Director, Visual Merchandising at Fossil Group, Inc. (2015-01-01 - 2020-02-01)

Led a team of 50+ visual merchandisers across 50 countries, ensuring consistent brand representation and optimized product presentation in over 1,000 retail locations.

Spearheaded the implementation of a global visual standards program, resulting in a 12% increase in sales per square foot and a 17% reduction in inventory turnover.

Recognized as a key contributor to Fossil's successful international expansion, overseeing the seamless integration of visual elements in new markets.

Education

Bachelor of Fine Arts in Interior Design, University of Texas at Austin

Areas of Expertise

Retail store design and visual merchandising

Brand identity and customer experience development

Global team leadership and cross-functional collaboration

Omnichannel strategy and implementation

Data-driven decision making and analytics

Professional Impact

Recipient of the Retail Design Institute's "Excellence in Visual Merchandising" award in 2019

Featured speaker at industry events, sharing insights on the evolution of retail experiences

Actively involved in mentoring emerging visual professionals and contributing to the advancement of the field

Conclusion

With his extensive experience, proven track record of success, and forward-thinking approach, Christopher Brand is poised to make a significant impact in his role as Senior Director of Visual Experience at Tecovas. His expertise in crafting exceptional retail experiences and his ability to drive measurable results make him a valuable asset in the dynamic Western lifestyle market.