Christopher Day

Fractional CMO

Professional Overview
Christopher Day is an experienced marketing executive and business consultant with a proven track record of driving growth, optimizing operations, and delivering measurable results for both B2B and B2C organizations. As a Fractional Chief Marketing Officer, he leverages his diverse industry expertise and strategic acumen to provide on-demand, high-impact marketing leadership to growing companies.

Experience Summary

Current Roles

• Fractional CMO at Roma Boots, ZappedSkin, n99, and Media Stack, where he provides strategic marketing guidance, leads cross-functional initiatives, and implements data-driven campaigns to accelerate business objectives.

• Founder and Managing Director at Media Stack, a boutique marketing consultancy that offers tailored solutions to help clients navigate complex market dynamics and achieve their growth aspirations.

Career Progression
Prior to his current roles, Christopher served as the Chief Marketing Officer at Nordgreen, where he spearheaded the brand's global expansion, optimized the e-commerce platform, and implemented innovative marketing strategies that resulted in significant revenue growth. He also held leadership positions at The Hut Group, Unilever, and Brewin Dolphin, demonstrating his versatility in navigating diverse industries and business models.

Academic Background
Christopher holds a degree in Business Management from Cass Business School, where he developed a strong foundation in strategic decision-making, financial analysis, and operational optimization.

Areas of Expertise

• Digital marketing and e-commerce optimization

• Brand strategy and positioning

• Marketing campaign development and implementation

• Data-driven insights and performance analysis

• Cross-functional team leadership and collaboration

Professional Impact

• Drove a 35% increase in online sales at Nordgreen through targeted marketing initiatives and e-commerce enhancements

• Expanded Myprotein's presence in the Americas as the General Manager, resulting in double-digit revenue growth

• Spearheaded the successful launch of several new products and international market entries for Unilever and The Hut Group

Conclusion
With his impressive track record, strategic mindset, and adaptable approach, Christopher Day is a valuable asset for companies seeking to elevate their marketing function, accelerate growth, and gain a competitive edge in their respective industries. As a Fractional CMO, he is dedicated to leveraging his expertise to help clients achieve their business objectives and maximize their marketing ROI.