Christopher Franco

Media Director

Professional Overview
Christopher Franco is an accomplished Media Director with extensive expertise in digital strategy, media planning, and campaign optimization. He specializes in driving impactful media campaigns that deliver measurable results for clients across diverse industries.

Experience Summary

Current Role
As the Director of Media at Pearpop, Christopher is responsible for overseeing the company's media strategy and execution. He leads a team of media professionals in developing and implementing integrated campaigns that leverage a range of digital channels, including social media, programmatic advertising, and influencer marketing. Under his leadership, Pearpop has achieved significant growth and enhanced its brand visibility within the industry.

Career Progression
Prior to his current role, Christopher held several senior-level positions in the media and advertising industry. As the Executive Director of Digital at Hearts & Science, he led the development and execution of digital strategies for a portfolio of high-profile clients. Earlier in his career, he served as the VP of Media at Merkle, where he spearheaded the company's digital transformation initiatives, and the Digital Group Planning Director at Maxus Global, where he excelled in developing innovative media solutions.

Academic Background
Christopher holds a Bachelor of Arts degree in Communications from the University of Southern California, where he graduated with distinction.

Areas of Expertise

• Digital media strategy and planning

• Campaign optimization and performance analysis

• Programmatic advertising and media buying

• Influencer marketing and social media campaigns

• Cross-channel integration and measurement

• Client relationship management and stakeholder engagement

Professional Impact
Throughout his career, Christopher has demonstrated a strong track record of delivering exceptional results for his clients. At Hearts & Science, he spearheaded the development of a data-driven digital strategy that drove a 25% increase in website traffic and a 20% improvement in customer conversion rates for a leading retail client. At Merkle, he led the implementation of a groundbreaking programmatic advertising platform that optimized media spend and improved the return on investment for several Fortune 500 companies.

Conclusion
With his extensive industry experience, data-driven approach, and proven ability to drive impactful media campaigns, Christopher Franco is a valuable asset to any organization seeking to enhance its digital marketing and media capabilities. His commitment to delivering measurable results and his collaborative leadership style make him a trusted partner for clients across a wide range of industries.