Christopher Hayes

CRO / CMO

Professional Overview

Christopher Hayes is an accomplished Chief Revenue Officer (CRO) and Chief Marketing Officer (CMO) with extensive experience driving strategic growth and revenue acceleration for leading consumer brands. As the CRO/CMO at Open Road Brands, LLC and a Partner at 316 Restaurant Group, he applies his expertise in data-driven marketing, customer experience optimization, and omnichannel sales to position organizations for long-term success.

Experience Summary

Current Role

As the CRO/CMO of Open Road Brands, LLC, Christopher is responsible for developing and executing comprehensive revenue growth strategies to drive market share and profitability. In this role, he oversees all marketing, sales, and customer experience initiatives, leveraging data-driven insights to improve brand positioning, enhance customer loyalty, and deliver strong financial results. Under his leadership, Open Road Brands has achieved double-digit year-over-year revenue growth and expanded its presence in key markets.

In addition to his role at Open Road Brands, Christopher is a Partner at 316 Restaurant Group, where he provides strategic guidance and operational expertise to support the growth and development of the organization's portfolio of dining concepts.

Career Progression

Prior to his current positions, Christopher served as a Commodity Merchandiser at Gavilon Group, LLC, where he played a pivotal role in optimizing supply chain operations and driving revenue growth through strategic commodity trading. His ability to analyze market trends, mitigate risks, and implement data-driven strategies earned him a reputation as a highly effective and innovative leader within the organization.

Academic Background

Christopher holds a Bachelor of Science degree in Business Administration from the University of Missouri, with a focus on Marketing and Supply Chain Management. His academic achievements and business acumen have positioned him as a respected thought leader in the consumer goods and restaurant industries.

Areas of Expertise

• Omnichannel marketing and revenue growth strategies

• Customer experience optimization and brand positioning

• Data-driven decision-making and performance analytics

• Supply chain management and operational efficiency

• Strategic partnership development and business development

• Cross-functional leadership and team management

Professional Impact

Throughout his career, Christopher has demonstrated a track record of driving transformative change and delivering measurable results. At Open Road Brands, he has spearheaded the implementation of a data-driven marketing framework that has led to a 25% increase in customer acquisition and a 15% improvement in customer retention. Additionally, his strategic leadership has contributed to the successful expansion of the 316 Restaurant Group's portfolio, with the addition of two new dining concepts in the past two years.

Conclusion

With his proven expertise in revenue growth, marketing, and operations, Christopher Hayes is poised to continue making a significant impact on the consumer goods and restaurant industries. His visionary leadership, data-driven approach, and commitment to driving sustainable growth make him a valuable asset to any organization seeking to enhance its market position and profitability.